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9780136015550

Strategy and the Business Landscape

by
  • ISBN13:

    9780136015550

  • ISBN10:

    0136015557

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2009-07-02
  • Publisher: Pearson

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Supplemental Materials

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Summary

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Table of Contents

The Origins of Strategy
Mapping the Business Landscape
Creating Competitive Advantage
Anticipating Competitive Dynamics
Sustaining Superior Performance
Choosing Corporate Scope
Developing a Global Strategy
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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