Streaming and Digital Media: Understanding the Business and Technology

by Rayburn; Dan

• ISBN13: 9780240809571
• ISBN10: 0240809572
• eBook ISBN(s): 9781136032172
• Format: Nonspecific Binding
• Copyright: 2007-03-29
• Publisher: Routledge
• More Book Details

Summary

Streaming and Digital Media gives you knowledge about the technology, as well as market trends, business uses, and future impact from an industry insider. The book covers online video distribution, industry pricing data, content monetization methods, video format comparisons and more. Case studies and market research provide you exclusive examples and reports to make business decisions and determine what is and is not working in today's business environment. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market, business, and financial implications.

Table of Contents

Acknowledgments	p. xi
About the Author	p. xiii
Introduction	p. xv
Why Get into Streaming and Digital Media?	p. 1
The Key Question Is Not Can You Build a Streaming Business, But Should You?	p. 1
Using Digital Media for Revenue Generation: The Value in Managing Your Own Content, Channels, and Customers	p. 6
Using Digital Media to Reduce Costs and Increase Communication: Leveraging Digital Media for Different Applications	p. 9
Early Successes Show Big Returns If They're Done Right	p. 12
Technology Primer: The Basics of Streaming and Digital Media	p. 19
Introduction to Streaming and Digital Media Technologies	p. 19
Technical Variations of Internet Media from Traditional Broadcasting	p. 29
The Fundamental Difference in Cost Structures Between the Old and New	p. 30
Why Broadcast Quality is Different From Internet Quality	p. 34
Typical Quality Measurements for Streaming and Digital Media	p. 37
Content Security: Digital Media Means a User Can Record an Exact Copy	p. 40
The Four Keys to a Profitable Streaming or Digital Media Business	p. 47
Given These Technology Issues, What Should You Focus on When Building Your Digital Media Business?	p. 47
Four Key Principles of a Stable Digital Media Strategy: Scalability, Security, Intelligence, and Quality	p. 48
Scalability: A Scalable Delivery Strategy Can Cut Delivery Costs Over Traditional Broadcast	p. 49
Security: Digital Rights Management (DRM) Security Technologies Make Streaming and Digital Media Safe and Sound	p. 51
Intelligence: Getting Accurate, Reliable, Usable Usage and Audience Intelligence	p. 52
Quality: Assuring Media Fidelity and Quality When Delivering Content Over the Internet	p. 55
It's Not Child's Play: Learning From the Pitfalls of the Past Three Years	p. 59
In the Internet Land Grab and Rush for Revenue, Early Companies Forgot to Manage the Costs for Streaming and Digital Delivery	p. 59
You Can Avoid the Top Four Mistakes Made in the Early Days by Understanding the Business Impact of Licensing, Security, Distribution, and Quality	p. 60
Don't Let Your Strategy Get Sidetracked by the Media Player Market Share Numbers	p. 60
The Changing Value of CDNs for Streaming and Digital Media Distribution	p. 67
The Most Common Outsourced Application-Live Webcasting	p. 71
Quality Is So Important It Deserves Its Own Chapter-Chapter 5	p. 74
Quality and Content Are King and Queen of the Digital Media Realm	p. 79
If You Don't Have Good Content or Sufficient Quality, Don't Bother	p. 79
The Definitions of "Good Content" and "Sufficient Quality" Change Depending Upon Your Target Audience, Usage, Price Charged, etc.	p. 79
Some Content is Excellent for Streaming or Digital Media, While Others are Unsuitable	p. 81
When Determining the Best Quality for Your Company, Make Sure You Understand the Four Sides of the Digital Media "Business Square"	p. 83
If You Change Audience Size, Then You'll Have to Change Your Delivery Strategy	p. 89
Content Size Does Matter When It Comes to Streaming and Digital Media	p. 89
Encoding Bit Rates Affect Content Quality-And Your Target Audience	p. 91
Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business	p. 99
Based on Interviews with People Building These Systems Today, Here Are Some Guidelines for Building and Managing a Streaming or Digital Media Business	p. 99
Pricing: Understanding Costs and What You Should Pay	p. 102
Build versus Buy	p. 109
Understanding the Most Commonly Used Multimedia Applications for Enterprise Communications	p. 111
A Summary Checklist to Use When Building a Successful Streaming Business	p. 112
Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business	p. 117
The Internet Can Significantly Impact Other Areas of a Media Business	p. 117
Managed Delivery: Cut Weeks Out of Media Production Cycles and Push Post-Production Times to the Limit	p. 119
Using Media as Part of a Customized Web Portal to Increase Sales and Improve Customer Satisfaction	p. 121
Putting Your Knowledge Into Action	p. 123
The Costs of CDN and Streaming Services 3rd Edition Vendor Pricing and Customer Expectations	p. 131
Executive Summary	p. 131
Media Delivery Buying Practices	p. 137
The Cost of Delivering Media	p. 144
Closing the Buyer/Vendor Gap	p. 158
Recommendations for Buyers	p. 163
Vendors Participating in Research Study	p. 165
Enterprise Streaming: Return on Investment Report	p. 167
Enterprise Streaming: Return on Investment Report	p. 167
Report Summary	p. 167
Return on Investment: Identifying and Measuring Return on Investment	p. 168
ROI Summary	p. 170
Major Research Conclusions	p. 172
Summary Conclusions and Predictions	p. 178
Training and Education	p. 179
Investment	p. 185
StreamLearning Summary	p. 198
Uses of Streaming and Digital Media Report	p. 199
Statistically Significant Research Data	p. 199
Findings Contained in the Report	p. 200
Executive Summary	p. 201
Media Usage and Preferences	p. 204
Glossary	p. 219
Index	p. 231
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