Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. ix |
Introduction: Street Smartsà and How to Get Them | p. 1 |
How to Succeed in Business | p. 5 |
The Right Stuff | p. 22 |
Why Start-ups Fail | p. 42 |
Where the Money Is | p. 57 |
Magic Numbers | p. 74 |
The Art of the Deal | p. 91 |
It Begins with a Sale | p. 104 |
Good Sales, Bad Sales, and the Ones That Get Away | p. 119 |
Customers for Keeps | p. 135 |
How to Lose Customers | p. 145 |
The Decision to Grow | p. 154 |
Becoming the Boss | p. 166 |
The One Thing You Can't Delegate | p. 180 |
Selling Is a Team Sport | p. 195 |
Help! I Need Somebody | p. 211 |
When the Student Is Ready, the Teacher Appears | p. 229 |
Keeping Up with the Stones | p. 246 |
Acknowledgments | p. 262 |
Index | p. 265 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.