Street-Smart Network Marketing : A No-Nonsense Guide for Creating the Most Richly Rewarding Lifestyle You Can Possibly Imagine

by BUTWIN, ROBERT

• ISBN13: 9780761510000
• ISBN10: 0761510001
• Format: Trade Paper
• Copyright: 1997-08-01
• Publisher: Three Rivers Press

Summary

Caution: This book could turbo-charge your MLM career! At lasthere's a serious how-to book that shows you the ropes of successful network marketingfrom someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreamswhile avoiding all the potential pitfalls of "learning the hard way."

Author Biography

<b>Robert Butwin</b> has been so successful in network marketing that he’s trimmed his work schedule back to just three hours a day. He is a contributing editor to <i>Upline—The Journal for Network Marketing.</i>

Table of Contents

Foreword	ix	(2)
Venus Andrecht
Introduction	xi
What's Happening?	1	(8)
Here's What's Happening for Street Smart Networkers
All Things To All People
Doing It Your Way
The "Country Club Stupid" Networker
Center Stage
My Main Men and Women	9	(23)
It's Not About Doing Deals
Teach Your Children Well--And Don't Give Up
Be True To Yourself
A Business Based On Value
Don Failla--The Man with THE Question
The Fun Of This Business Is--This Business Is Fun!
Gold Ships
You Are Your Upline
How Often Do You Speak With Your Mentors?
Your Law Of Averages Improves With Time
You Get What You Expect
Mail Bonding
Owning Your Life--Or Just Owning Your Own Job?
Integrity and Partnership
Pearls of Wisdom
The Business of Shifting Paradigms
There Are No "Good Directions" For A Sunday Drive
Where It's Really At	32	(19)
"No, No, No, No, No, No..."
Your Habitudes
It's About Changing Your Mind
Put Your Mouth Where Your Money Will Be
Five Powerful Habitudes for Network Marketing
I Believe... "You're Crazy!"
Going for the Gold	51	(14)
Step One: Believing You Can
Make Your Golds Hard and Fast
The Heart of the Matter
The Bear Goes Over The Mountain
Don't Try to Pull Your Horse With a Cart
Gold Requires Digging
"What If I'm Not Achieving My Golds?"
One Last Thing You Need
"Just Say No"	65	(10)
The Frog and the Scorpion
If It Looks Too Good To Be True
How To Get Lucky
Ask the Tough Questions
Driving A Hot Set of Wheels	75	(14)
The Two Kinds of Vehicles
How To Choose The Best Vehicle For You
Look For A Duplicatable Business System
Where the Action Is	89	(32)
How Do You Ride A Bicycle?
The Difference Between Addition and Multiplication
Five Times' Five Times Five
Understanding How To Make Money
What Are You Really Selling?
Positioning Yourself
You Are Your Business Adding To Your Value
The System Is The Solution
The Question of Sales and Selling
Earning Money By Referral Marketing
Helping People Understand What Network Marketing's All About
Give Them a Choice
Tennis, Anyone?
In Network Marketing, Who Works For Whom?
Time, Energy and Effort--T.E.E.'ing Off for Success
Your First Step
Understanding Objections--Listening to People
"Is This One of Those Pyramid Things?"
"I Don't Have the Time to Get Involved"
"I Don't Have Enough Money to Get Involved"
"I've Tried This Before"
"How Is It Working For You?"
The Right Stuff
Getting Started	121	(31)
"Who Ya Gonna Call?"
Lookin' Good
Give Your Friends a Break Today
The Goal: Just Have Them Take a Look
Positioning
The Friendship You Save Could Be Your Own
If You're Going to be Santa Claus, Guess What You Need
How to Set an Appointment
But What If They Say "No"?
WITHEM
Changing Perceptions
Talking With People You Don't Know
The Friends I Hadn't Met--Yet
Common Sense
Be the Messenger--Not the Message
The Message is: "I'm Having Fun"
Getting A Commitment
Why I Offer the Opportunity
New Distributor Bonding
"We Do It All For You"--NOT!
Duplication--Go Ye Forth and Multiply
Black Belt MLM	152	(35)
Follow-Up and Follow-Through
Why I Use The Telephone
Show Them A Time-Leveraging Business
Setting Appointments or Doing The Business
What's Your Time Worth?
Partnerships For Profit
The Personal Growth Business
Going with the 80/20 Flow
Partnerships Depend on Shared Commitment
Some Practical Partnership Examples
Resources
The Power of Indexing
Advertising: Beyond Word of Mouth
The Great State of Taxes
It's About Time
Party Time
Trade Shows Are Super
Barter
Don't Talk Dollars
False Expectations
Some Tips About Tools
Your Success Formula
Show and Tell
It's A Question of Balance
The Way of The Street Smart Networker
Tools I Have Known and Loved	187