Streetwise Complete Business Plan: Writing a Business Plan Has Never Been Easier!

by Adams, Bob

• ISBN13: 9781558508453
• ISBN10: 1558508457
• Format: Paperback
• Copyright: 1998-10-01
• Publisher: Adams Media Corp

Summary

One of America's foremost small business authorities shows how to create successful business plans, offering sample plans and a framework for creating a business strategy.

Table of Contents

Introduction	ix
Part I The Basics of Business Planning	1	(40)
CHAPTER 1 Creating Your Business Plan	1	(4)
Getting Started	2	(1)
Keep in Mind Your Audience	2	(1)
Strategy Is the Core of Your Business Plan	3	(1)
Think Competitively Throughout Your Plan	3	(1)
Don't Overreach with Your Business Plan	4	(1)
CHAPTER 2 Getting a Bank Loan	5	(4)
What are the Three "C's"?	6	(1)
Can You Get a Business Loan?	6	(1)
How to Get the Bank's Money, Even When the Bank Says "No!"	7	(1)
Getting an Appointment with the Bank	8	(1)
CHAPTER 3 Attracting Equity Investors	9	(4)
Talk with Your Lawyer First	10	(1)
Venture Capitalists	10	(1)
Relatives	11	(1)
Employee Investors	11	(1)
Public Offerings	12	(1)
CHAPTER 4 Planning for Profits	13	(8)
How to Really Jump Ahead	14	(1)
Sharply Focus Your Plan	14	(1)
Don't Jump into Budget Numbers	15	(1)
Sales Projections Need Extra Attention	16	(1)
Benchmark Your Costs	16	(1)
Underpricing Kills Profits	17	(1)
Is the Marketing Working?	18	(1)
The Easiest Way to Profits	18	(1)
Reivew Your Product Mix	19	(1)
Outsource Judiciously	19	(2)
CHAPTER 5 Questions and Answers	21	(20)
Business Ideas	22	(3)
Preparing the Plan	25	(2)
Getting Equity Money	27	(2)
Annual Planning	29	(2)
Using the Business Plan	31	(3)
Strategy	34	(2)
Franchising	36	(2)
Buying a Business	38	(3)
Part II Writing the Business Plan	41	(266)
CHAPTER 6 Front Matter	41	(10)
Cover Letter	42	(2)
Non-Disclosure Statement	44	(2)
Title Page	46	(2)
Contents Page	48	(3)
CHAPTER 7 Summary	51	(24)
Business Concept	52	(5)
Current Situation	57	(8)
Key Success Factors	65	(6)
Financial Situations/Needs	71	(4)
CHAPTER 8 Vision	75	(8)
Vision Statement	76	(4)
Milestones	80	(3)
CHAPTER 9 Market Analysis	83	(32)
The Overall Market	84	(5)
Changes in the Market	89	(5)
Market Segments	94	(5)
Target Market and Customers	99	(4)
Customer Characteristics	103	(4)
Customer Needs	107	(3)
Customer Buying Decisions	110	(5)
CHAPTER 10 Competitive Analysis	115	(44)
Industry Overview	116	(9)
Nature of Competition	125	(7)
Changes in the Industry	132	(5)
Primary Competitors	137	(3)
Competitive Products/Services	140	(5)
Opportunities	145	(5)
Threats and Risks	150	(9)
CHAPTER 11 Strategy	159	(36)
Key Competitive Capabilities	160	(7)
Key Competitive Weaknesses	167	(9)
Strategy	176	(15)
Implementing Strategy	191	(4)
CHAPTER 12 Products/Services	195	(36)
Product/Service Description	196	(11)
Positioning of Products/Services	207	(7)
Competitive Evaulation of Products/Services	214	(6)
Future Products/Services	220	(11)
CHAPTER 13 Sales and Marketing	231	(40)
Marketing Strategy	232	(8)
Sales Tactics	240	(9)
Advertising	249	(9)
Promotions/Incentives	258	(6)
Publicity	264	(4)
Trade Shows	268	(3)
CHAPTER 14 Operations	271	(36)
Key Personnel	272	(7)
Organizational Structure	279	(4)
Human Resources Plan	283	(7)
Product/Service Delivery	290	(5)
Customer Service/Support	295	(5)
Facilities	300	(7)
Part III Creating the Financials	307	(70)
CHAPTER 15 Preparing the Financials	307	(70)
Getting Started with Financial Forecasting	308	(4)
Assumptions and Comments	312	(3)
Filling in the Assumptions	315	(8)
Starting Balance Sheet	323	(4)
Filling in the Starting Balance Sheet	327	(6)
Profit and Loss Projection	333	(4)
Filling in the Profit and Loss Projection	337	(7)
Cash Flow Projection	344	(3)
Filling in the Cash Flow Projection	347	(9)
Balance Sheet Projection	356	(3)
Filling in the Balance Sheet Projection	359	(10)
A Quick Method for Double-Checking Your Financials	369	(1)
Revising Your Financials	370	(1)
Key Ratios and Analysis	371	(2)
Filling in the Key Ratios and Analysis	373	(4)
Part IV Sample Plans	377	(65)
CHAPTER 16 Rainbow Kites, Inc.	377	(22)
Text of Business Plan	378	(15)
Financials	393	(6)
CHAPTER 17 Lawn Masters of Newton	399	(37)
Text of Business Plans	400	(29)
Financials	429	(7)
BLANK FORMS	436	(6)
Profit and Loss Projection	436	(2)
Cash Flow Projection	438	(2)
Balance Sheet Projection	440	(2)
Index	442