Study Guide to Accompany Managerial Economics

by Ivan Png (National University of Singapore); Dale Lehman (Alaska Pacific University)

• ISBN13: 9781405160476
• ISBN10: 1405160470
• Edition: 3rd
• Format: Paperback
• Copyright: 2007-03-01
• Publisher: Wiley-Blackwell

Summary

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field. Written for managers rather than economists Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more Uses mathematics only where necessary Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor's Manual, and answers to discussion questions A wiki site linked at http://polar.alaskapacific.edu/dlehman provides additional examples as well as contributions from readers and instructors

Author Biography

Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985–96) and the Hong Kong University of Science & Technology (1993–6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Management Science, and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of The Telecommunications Act of 1996: The “Costs" of Managed Competition (2000).

Table of Contents

Preface

Introduction

Demand

Elasticity

Supply

Competitive Markets

Economic Efficiency

Costs

Monopoly

Pricing Policy

Strategic Thinking

Externalities

Asymmetric Information

Incentives and Organization

Regulation.Test Bank.Multiple choice questions

Introduction

Demand

Elasticity

Supply

Competitive Markets

Economic Efficiency

Costs

Monopoly

Pricing Policy

Strategic Thinking

Externalities

Asymmetric Information

Incentives and Organization

Regulation

Discussion questions

General questions

Questions focused on Australia

Transparency Masters

Introduction

Demand

Quantitative Demand Analysis

Supply

Competitive Markets

Economic Efficiency

Costs

Monopoly

Pricing Policy

Strategic Thinking

Externalities

Asymmetric Information

Incentives and Organization

Regulation

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