Succeeding at Social Enterprise : Hard-Won Lessons for Nonprofits and Social Entrepreneurs

by Unknown
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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-04-26
  • Publisher: Jossey-Bass

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This is a groundbreaking guide to best practices in social enterprise (organizations that earn income while delivering a social benefit). It offers practical tools, guidance, models, and cases for implementing an effective program. The contributors focus on the core competencies needed including leading a venture, business planning, marketing and sales, accounting, and more. The book also contains examples of success from the field, across the sectors including health, education and social services. It offers a resource for professionals in nonprofits with a social enterprise focus.

Author Biography

The Social Enterprise Alliance is advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

Table of Contents

Start-Up and Structure
Aligning Mission and a Social Venture
Doing Good Versus Doing Well: Balancing Impact and Profit
Business Planning for Enduring Social Impact
Aligning Staff and Board Around a Venture: Sometimes It's Best to Ask for Forgiveness Rather Than Permission
The Life Cycle of Social Enterprise Financing
Product or Service Development
Image, Advertising, and Communications
Generating Sales Through Great Customer Service
Advocacy and Social Enterprise
Innovation and Technology Strategies
Building a Performance Measurement System: Using Data to Accelerate Social Impact
Value Versus Waste: Leaning the Enterprise
Good Board Governance Is a Good Business Practice
Leading Change (Deborah Alvarez-Rodriguez, President and CEO, Goodwill Industries of San Francisco, San Mateo
Leadership Succession
Scaling Back or Shutting Down the Venture
Table of Contents provided by Publisher. All Rights Reserved.

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