Preface | p. vii |
The Ambiguity of the Market | |
What's Going On? | p. 3 |
The True Believers | |
A Fundamentalist | p. 25 |
An Insider | p. 35 |
A Cyclist-Chartist | p. 41 |
A Trader | p. 49 |
An Efficient Market Believer and Enhancer | p. 59 |
A Transformational Idea Adherent | p. 67 |
Selling the Market | |
The Hard Facts of Market Life | p. 75 |
Selling Companies and Other Financial Products | p. 83 |
Managing Customers | p. 91 |
Selling the Market | p. 97 |
Selling the Action and Dreams | p. 101 |
Cynicism, Faith, and Foolishness | |
A Market Cynic | p. 109 |
Faith: Follow the Money | p. 117 |
Foolishness: Follow the Crowd | p. 123 |
Putting it all Together | |
The Market as Mentor | p. 135 |
Some Practical Advice for the Individual Investor | |
Basic Choices for Every Investor | p. 147 |
Avoiding the Crowd | p. 159 |
Four Rules for Success and Survival | p. 167 |
A Theoretical and Methodological Note | p. 175 |
A Selected Glossary of Stock Market Terminology | p. 185 |
Notes | p. 201 |
References | p. 213 |
Index | p. 217 |
About the Author | p. 221 |
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