The Successful Business Plan

by Abrams, Rhonda; Barrow, Paul

• ISBN13: 9781841128078
• ISBN10: 1841128074
• Format: Paperback
• Copyright: 2008-05-13
• Publisher: Capstone Ltd

Summary

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

Author Biography

Paul Barrow is a visiting fellow at Cranfield University and teaches at Warwick Business School and Oxford Brookes University.

Table of Contents

Starting the Process
The Successful Business	p. 1
Getting Your Plan Started	p. 13
Making Your Plan Compelling	p. 37
Business Plan Components	p. 49
The Executive Summary	p. 49
Business Description	p. 61
Industry Analysis & Trends	p. 75
Target Market	p. 89
The Competition	p. 105
Strategic Position & Risk Assessment	p. 121
Marketing Plan & Sales Strategy	p. 135
Operations	p. 157
Technology Plan	p. 183
Management & Organisation	p. 191
Community Involvement & Social Responsibility	p. 213
Development, Milestones, & Exit Plan	p. 223
The Financials	p. 239
The Plan's Appendix	p. 285
Putting the Plan to Work
Preparing, Presenting, & Sending Out Your Plan	p. 291
Looking for Money	p. 301
Using Your Plan for Classes & Competitions	p. 317
Internal Planning for Existing Businesses	p. 329
Time-Saving Tips	p. 339
Special Considerations
Considerations for Internet, 'e-Businesses'	p. 345
Considerations for Retailers	p. 365
Considerations for Manufacturers	p. 371
Considerations for Service Businesses	p. 377
Business Planning in a Weak (or Strong) Economy	p. 383
Reference
Outline of a Business Plan	p. 393
Business Terms Glossary	p. 397
Funding Sources	p. 401
Research Sources	p. 427
Entrepreneurs' Sources	p. 435
Index	p. 439
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