About the Author | p. vii |
About the Contributors | p. ix |
Acknowledgments | p. xv |
Foreword | p. xxiii |
Foreword to the Fourth Edition | p. xxv |
How to Use This Book | p. xxix |
Introduction | p. xxxiii |
Starting the Process | |
The Successful Business | p. 1 |
Getting Your Plan Started | p. 13 |
Making Your Plan Compelling | p. 35 |
Business Plan Components | |
The Executive Summary | p. 47 |
Company Description | p. 59 |
Industry Analysis & Trends | p. 73 |
Target Market | p. 87 |
Competition | p. 103 |
Strategic Position & Risk Assessment | p. 119 |
Marketing Plan & Sales Strategy | p. 133 |
Operations | p. 155 |
Technology Plan | p. 181 |
Management & Organization | p. 189 |
Community Involvement & Social Responsibility | p. 211 |
Development, Milestones, & Exit Plan | p. 221 |
The Financials | p. 237 |
The Plan's Appendix | p. 283 |
Putting the Plan to Work | |
Preparing, Presenting, & Sending Out Your Plan | p. 289 |
Looking for Money | p. 299 |
Using Your Plan for Classes & Competitions | p. 315 |
Internal Planning for Existing Businesses & Corporations | p. 327 |
Time Saving Tips | p. 337 |
Special Considerations | |
Considerations for Internet, "e-businesses" | p. 343 |
Considerations for Retailers | p. 363 |
Considerations for Manufacturers | p. 369 |
Considerations for Service Businesses | p. 375 |
Business Planning in a Weak (or Strong) Economy | p. 381 |
Reference | |
Outline of a Business Plan | p. 391 |
Business Terms Glossary | p. 395 |
Funding Sources | p. 399 |
Research Sources | p. 404 |
Entrepreneurs' Sources | p. 411 |
Index | p. 415 |
Sample Plan | |
Cover Letter | p. 314 |
Executive Summary | p. 55 |
Company Description | p. 71 |
Industry Analysis and Trends | p. 85 |
Target Market | p. 99 |
The Competition | p. 115 |
Strategic Position & Risk Assessment | p. 131 |
Marketing Plan | p. 152 |
Operations | p. 178 |
Technology Plan | p. 187 |
Management & Organization | p. 207 |
Community Involvement & Social Responsibility | p. 218 |
Development, Milestones & Exit Plan | p. 234 |
Income Statement, Three-Year Projection | p. 275 |
Income Statement, Annual | p. 276 |
Cash-Flow Projection | p. 278 |
Balance Sheet | p. 280 |
Sources & Uses of Funds | p. 281 |
Assumption Sheet | p. 282 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.