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9781861972859

Successful Innovation : How to Encourage and Shape Profitable Ideas

by ;
  • ISBN13:

    9781861972859

  • ISBN10:

    1861972857

  • Format: Hardcover
  • Copyright: 2003-04-01
  • Publisher: Perseus Books Group
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List Price: $27.50

Summary

A guide to how to encourage and shape profitable ideas.

Table of Contents

Acknowledgements ix
Introduction 1(10)
Part 1 The creation and development of ideas
11(40)
How ideas are inspired
13(24)
How ideas are shaped
37(14)
Part 2 Successful innovation in practice
51(70)
Sowing the seeds
53(16)
Capturing the thought
69(19)
Working with ideas
88(21)
Technology: aid or constraint?
109(12)
Part 3 Innovation and the individual
121(20)
Finding creativity as an individual
123(18)
Appendices
141(38)
1 Summary of main findings
143(8)
2 The creative dynamic of friendship
151(7)
3 The five-step way to brainstorming
158(4)
4 The personal characteristics of ideas development
162(6)
5 References and recommended reading
168(11)
Index 179

Supplemental Materials

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