Successful, Low-Cost Direct Marketing Methods : A Handbook of Highly Effective Marketing and Direct Marketing Methods

by Dobkin, Jeffrey

• ISBN13: 9780964287969
• ISBN10: 096428796X
• Format: Paperback
• Copyright: 2007-04-30
• Publisher: Danielle Adams Pub
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Summary

This book cuts through the theoretical and gives practical, useful direct marketing know-how. A Great Reference Tool - and an unbelievable marketing resource. No theory, no history, no fluff. Over 400 pages jam-packed with thousands of in-depth tips, tricks and techniques to make your marketing 5x, 10x, 20x more effective AND LOWER your costs. Learn how to create effective low-cost campaigns easily. Find and test markets at almost no cost. Learn the inside secrets of direct marketing. A step by step reference manual for launching or marketing a product nationwide without phone calls. Features: The One Evening Marketing Plan, and the execution of your PR plan the next day. Learn: the most effective places to advertise. Revealed: Inside secrets of direct mail - exact instructions on how to create successful packages (with samples and examples). Tips on selecting an agency or doing it yourself. Almost 100 pages on getting FREE PR. Incredible, useful and easy reading in Jeff's conversational style of writing.