Super Searchers on Competitive Intelligence The Online and Offline Secrets of Top CI Researchers

by Carr, Margaret Metcalf; Basch, Reva; Herring, Jan

• ISBN13: 9780910965644
• ISBN10: 0910965641
• Format: Paperback
• Copyright: 2003-06-01
• Publisher: CyberAge Books

Summary

"Companies operating in todayÆs roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets. These CI researchers are from such Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies. The tips, techniques, and models provided can be successfully applied to any business intelligence project, and the range of sources and strategies discussed will help any organization stay several steps ahead of the competition."

Table of Contents

Foreword	p. ix
Acknowledgments	p. xiii
Introduction	p. 1
CI Advocate for Winning Business	p. 13
Risk Analyst	p. 31
Just-In-Time Intelligence Delivery	p. 51
Human Source Intelligence	p. 69
On-Site Intelligence Gathering	p. 85
Client and Consumer Intelligence	p. 99
CI Services Marketing	p. 111
Knowledge Sponge	p. 123
Pattern Recognition	p. 141
Team-Based Research	p. 157
CI Artist	p. 177
Systematic Focus	p. 191
Leveraging Internal Competitive Knowledge	p. 207
Decision-Driven Research and Comparative Analysis	p. 227
CI Teacher	p. 245
Referenced Sites and Sources	p. 263
Glossary	p. 303
About the Author	p. 309
About the Editor	p. 310
Index	p. 311
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