Supply Chain as Strategic Asset The Key to Reaching Business Goals

by Sehgal, Vivek

• ISBN13: 9780470874776
• ISBN10: 0470874775
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-01-25
• Publisher: Wiley

Summary

The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap.

Author Biography

VIVEK SEHGAL is Senior Director of Research at Manhattan Associates, a global, best-of-breed supply chain solutions provider. Prior to working with Manhattan, Vivek worked for Fortune 20 companies, including The Home Depot and GE, in various leadership roles in their supply chain technology groups. He has spoken at several industry events in the past and is a current member of the Science Advisory Board at Manhattan Associates, working with the industry to define new optimization opportunities in supply chain solutions. Vivek has authored Enterprise Supply Chain Management (Wiley) and several articles in supply chain journals. His blog is available at www.supplychainmusings.com.

Table of Contents

Preface

Acknowledgments

Introduction

Planning and Realizing Goals of Business Strategy

Strategy

Strategy Realization through Functional Capabilities

Strategy Planning: The Missing Link

Technology as the Enabler

Creating Competitive Advantage through Functional Capabilities

Alignment of the Business, Functional, and Technology Strategies

Understanding Strategy

What Is Strategy?

Attributes of Strategy

Levels of Strategy Planning

Strategic Horizon of Impact

Concepts of Business Strategy

Porter's Generic Strategies

Resource-based View

Capabilities-based Strategies

Creating Advantages by Viewing the Corporation as the Sum of Its Components

Creating Advantages through Value Chain

Developing Competitive Advantages through Capabilities

Understanding Advantage

Beyond Business Strategy: Functional and Deployment Strategies

Exploring Functional Strategy

What Is Functional Strategy?

Why Is the Functional Strategy Important?

Steps in Creating Functional Strategy

Current Thinking on Supply Chain Strategy

Current Thinking on Supply Chain Strategies

Understanding the Supply Chain Sphere of Influence

What Drives Your Supply Chain?

Creating a Functional Supply Chain Strategy

Effect of Industry Segment on Supply Chain Design

Effect of Business Strategy on Supply Chain Design

Effect of the Primary Driver on Supply Chain Design

Supply Chain Strategy and Business Strategy

Technology Strategy

What Is Technology Strategy?

Components of a Technology Strategy

Why Develop a Technology Strategy?

Technology Strategy and Organization

Process Overview and Deliverables for Creating Technology Strategy

Supply Chain Nirvana: Bringing It All Together

What Is Supply Chain Nirvana?

Defining a Supply Chain Strategy That Works

What Can a Well-aligned Supply Chain Strategy Do for You?

How to Get There?

Keeping It All Together

Sample Artifacts for Creating an Effective Supply Chain Strategy

An Overview of the Scope of Supply Chain in Modern Corporations

Supply Chain Planning

Supply Chain Execution

Supply Chain Collaboration

Supply Chain and Corporate Financial Performance

Cost of Sales

Inventory

Tune Your Supply Chain for Financial Performance

Notes

Bibliography

About the Author

Index

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