Survey Methodology

by Groves, Robert M.; Fowler, Floyd J.; Couper, Mick P.; Lepkowski, James M.; Singer, Eleanor; Tourangeau, Roger

• ISBN13: 9780470465462
• ISBN10: 0470465468
• Edition: 2nd
• Format: Paperback
• Copyright: 2009-07-14
• Publisher: Wiley

Summary

Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on the increasing use of the internet for conducting survey research and the growing presence of mobile phones rather than landlines in residential homes.

Author Biography

Robert M. Groves, PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland.

Floyd J. Fowler, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston.

Mick P. Couper, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

James M. Lepkowski, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology.

Eleanor Singer, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center.

Roger Tourangeau, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Table of Contents

Preface to the First Edition

Preface to the Second Edition

Acknowledgements

An Introduction to Survey Methodology

Introduction

A Brief History of Survey Research

Some Examples of Ongoing Surveys

What is Survey Methodology?

The Challenge of Survey Methodology

About this Book

Keywords

For More In-Depth Reading

Exercises

Inference and Error in Surveys

Introduction

The Lifecycle of a Survey From a Design Perspective

The Lifecycle of a Survey from A Quality Perspective

Putting It All Together

Error Notions in Different Kinds of Statistics

Nonstatistical Notions of Survey Quality

Summary

Keywords

For More In-Depth Reading

Exercises

Target Populations, Sampling Frames, and Coverage Error

Introduction

Populations and Frames

Coverage Properties of Sampling Frames

Alternative Frames for the Target Population of Households or Persons

Frame Issues for Other Common Target Populations

Coverage Error

Reducing Undercoverage

Summary

Keywords

For More In-Depth Reading

Exercises

Sample Design and Sampling Error

Introduction

Samples and Estimates

Simple Random Sampling

Cluster Sampling

Stratification and Stratified Sampling

Systematic Selection

Complications in Practice

Sampling US Telephone Households

Selecting Persons Within Households

Summary

Keywords

For More In-Depth Reading

Exercises

Methods of Data Collection

Alternative Methods of Data Collection

Choosing the Appropriate Method

Effects of Different Data Collection Methods on Survey Errors

Using Multiple Modes of Data Collection

Summary

Keywords

For More In-Depth Reading

Exercises

Nonresponse in Sample Surveys

Introduction

Response Rates

Impact of Nonresponse on the Quality of Survey Estimates

Thinking Causally About Survey Nonresponse Error

Dissecting the Nonresponse Phenomenon

Design Features to Reduce Unit Nonresponse

Item Nonresponse

Are Nonresponse Propensities Related to Other Error Sources?

Summary

Keywords

For More In-Depth Reading

Exercises

Questions and Answers in Surveys

Alternatives Methods of Survey Measurement

Cognitive Processes in Answering Questions

Problems in Answering Survey Questions

Guidelines for Writing Good Questions

Summary

Keywords

For More In-Depth Reading

Exercises

Evaluating Survey Questions

Introduction

Expert Reviews

Focus Groups

Cognitive Interviews

Field Pretests and Behavior Coding

Randomized or Split-Ballot Experiments

Applying Question Standards

Summary of Question Evaluation Tools

Linking Concepts of Measurement Quality to Statistical Estimates

Summary

Keywords

For More In-Depth Reading

Exercises

Survey Interviewing

The Role of the Interviewer

Interviewer Bias

Interviewer Variance

Strategies for Reducing Interviewer Bias

Strategies for Reducing Interviewer-Related Variance

The Controversy About Standardized Interviewing

Interviewer Management

Validating the Work of Interviewers

The Use of Recorded Voices (and Faces) in Data Collection

Summary

Keywords

For More In-Depth Reading

Exercises

Postcollection Processing of Survey Data

Introduction

Coding

Entering Numeric Data into Files

Editing

Weighting

Imputation for Item-missing data

Sampling Variance Estimation for Complex Samples

Survey Data Documentation and Metadata

Summary

Keywords

For More In-Depth Reading

Exercises

Principles and Practices Related to Scientific Integrity

Introduction

Standards for the Conduct of Research

Standards for Dealing with Clients

Standards for Dealing with the Public

Standards for Dealing with Respondents

Emerging Ethical Issues

Research About Ethical Issues in Surveys

Administrative and Technical Procedures for Safe-Guarding Confidentiality

Summary and Conclusions

Keywords

For More In-Depth Reading

Exercises

FAQs About Survey Methodology

Introduction

The Questions and Their Answers

References

Index

Table of Contents provided by Publisher. All Rights Reserved.