Survey Research Methods

by Fowler, Floyd J., Jr.

• ISBN13: 9780803932944
• ISBN10: 0803932944
• Edition: Revised
• Format: Paperback
• Copyright: 1988-03-01
• Publisher: Sage Pubns

Summary

The book provides a sound basis for the evaluation of data collection procedures to those who would collect, analyse, or read about survey data. Readers will understand how the details of data collection are related to the confidence they can have in the figures and statistics produced. descriptions of people, by taking a sample and asking questions. The presentation of the various steps and the decisions involved makes this a useful book for all students who are considering research. Each chapter includes sample exercises. Since 1984 when Survey Research Methods was first published, the increased availability of microcomputers has changed the way survey data are coded and entered, producing new opportunities for quality control and new potential pitfalls. In this revised edition, the author has written a new chapter on data entry options, including computer-assisted telephone interviewing (CATTI), to incorporate the role of microcomputer technology into this comprehensive presentation of the design issues that effect error in survey.

Author Biography

Floyd J. Fowler, Jr., a graduate of Wesleyan University, received a Ph.D. in Social Psychology from the University of Michigan in 1966. He has spent most of the time since then at the Center for Survey Research at the University of Massachusetts-Boston

Table of Contents

Introduction

Sampling

Nonresponse

Implementing a Sample Design

Methods of Data Collection

Designing Questions to be Good Measures

Design of a Questionnaire

Survey Interviewing

Preparing Survey Data for Analysis

Ethical Issues in Survey Research

Providing Information About Survey Methods

Survey Error in Perspective

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