Surveying Cultures Discovering Shared Conceptions and Sentiments

by Heise, David R.

• ISBN13: 9780470479070
• ISBN10: 0470479078
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-01-26
• Publisher: Wiley

Summary

Surveying Cultures uniquely employs techniques rooted in survey methodology to discover cultural patterns in social science research. Examining both classical and emerging methods that are used to survey and assess differing norms among populations, the book successfully breaks new ground in the field, introducing a theory of measurement for ethnographic studies that employs the consensus-as-culture model.The book begins with a basic overview of cross-cultural measurement of sentiments and presents innovative and sophisticated analyses of measurement issues and of homogeneity among respondents. Subsequent chapters explore topics that are at the core of successful data collection and analysis in culture studies, including:The role of bipolar scales and Internet data collection in measuring sentimentsKey methodological variables that determine the quality of quantitative data, including measurement errors, validity, and reliabilityNew approaches to reliability and several new methods of assessing a respondent's degree of inculcation into group cultureSampling, coverage, nonresponse, and measurement errors, with an in-depth discussion of their occurrence in culture surveys, their impact assessments, and how current measurement techniques are constructed to help prevent these kinds of errorsCommon problems often encountered in the acquisition and communication of data, including identifying error variances, interpreting gender differences in responses, and defining the difference between cultures and subculturesThroughout the book, each topic is accompanied by a review of related methodological literature. For many of the presented concepts, the author includes a formal analysis of the related issues in measuring cultural norms and reports on analyses. Each chapter concludes with an organized list of major findings as well as an insightful outline of specific recommendations regarding practical problems in culture studies.Surveying Cultures serves as a valuable supplemental book to courses on survey and research methods at the upper-undergraduate and graduate levels. It is also an excellent reference for researchers in the fields of sociology, anthropology, psychology, and political science.

Author Biography

David R. Heise, PhD, is Rudy Professor of Sociology Emeritus at Indiana University-Bloomington. Throughout his more than forty years of academic experience, Dr. Heise has published extensively in his areas of research interest, which include issues in quantitative modeling, computer applications in qualitative research, and affective and logical foundations of social interaction.

Table of Contents

Preface	p. ix
Acknowledgments	p. xi
Surveying Culture	p. 1
Case Studies of Cultural Surveys	p. 3
Preview	p. 18
Chapter Highlights	p. 20
Measuring Sentiments	p. 23
Dimensions of Affect	p. 26
Bipolar Scales	p. 35
Internet Data Collection	p. 51
Chapter Highlights	p. 54
Sentiment Repositories	p. 57
Early Archives	p. 58
Cross-Cultural Atlas	p. 60
Archives Related to Social Interaction	p. 61
U.S. 2002-2004 Project	p. 67
Chapter Highlights	p. 73
Surveys with Vignettes	p. 75
Factorial Surveys	p. 76
Impressions from Events	p. 86
Attribute-Identity Amalgamations	p. 98
Event Likelihoods	p. 101
Synopsis	p. 106
Chapter Highlights	p. 108
Appendix: Impression-Formation Study Designs	p. 109
Errors in Surveys	p. 121
Coverage Errors	p. 122
Sampling Errors	p. 124
Nonresponse Errors	p. 124
Measurement Errors	p. 125
Other Errors	p. 129
A Survey-of-Cultures Model	p. 129
Statistics	p. 135
Inculcation Index	p. 139
Commonality Index	p. 141
Variance Components	p. 142
Implications	p. 144
Chapter Highlights	p. 146
Correlates of Enculturation	p. 149
Indices	p. 150
Conduct as a Rater	p. 151
Predicting Cultural Authoritativeness	p. 153
Implications	p. 160
Chapter Highlights	p. 164
Consensus in Sentiments	p. 167
Component Analyses	p. 168
Subcultures	p. 176
Discussion	p. 179
Chapter Highlights	p. 180
Measurement Reliability	p. 183
Reliabilities Within Stimuli	p. 184
Reliabilities Across Stimuli	p. 194
Chapter Highlights	p. 200
Culture and Surveys	p. 203
Unique Aspects of Sentiment Surveys	p. 203
Frameworks for Sentiment Surveys	p. 207
In Closing	p. 210
Chapter Highlights	p. 211
References	p. 213
Index	p. 223
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