Surviving a downturn Building a successful business?without breaking the bank

by Kourdi, Jeremy

• ISBN13: 9780713675474
• ISBN10: 0713675470
• Format: Paperback
• Copyright: 2007-04-30
• Publisher: A&C Black

Summary

The On a Shoestringseries helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this book covers: Realizing there's a problem Focusing on what you do best: your core business Spending sensibly Being paid on time Cutting down on inefficiency Steadying the ship: maintaining staff morale Working at external relationships (the bank, customers, suppliers) Working out survival tactics (and ways to stick to them) Keeping up the good work? and not letting things slip

Author Biography

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organisations, including The Economist, the Chartered Institute of Management, HSBC and London Business School.

Table of Contents

Introduction	p. vii
Acknowledgements	p. ix
What causes a business downturn?	p. 1
Practical techniques for boosting profitability	p. 28
Focusing on customers	p. 62
Increasing revenue: marketing and pricing	p. 80
Improving sales and the sales process	p. 105
Controlling costs and cash flow	p. 129
Leading your business through a downturn	p. 144
Leading your team during tough times	p. 169
Making decisions and solving problems	p. 180
Index	p. 195
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