Surviving a downturn Building a successful business…without breaking the bank

by Kourdi, Jeremy

• ISBN13: 9781408139868
• ISBN10: 1408139863
• Edition: Reprint
• Format: Paperback
• Copyright: 2011-12-15
• Publisher: A&C Black

Summary

The ...on a Shoestringseries helps small business ownersgrow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers: Realising there's a problem Focusing on what you do best: your core business Spending sensibly Being paid on time Cutting down on inefficiency Steadying the ship: maintaining staff morale Working at external relationships (the bank, customers, suppliers) Working out survival tactics (and ways to stick to them) Keeping up the good work... and not letting things slip 'a great little package' The Bookseller

Author Biography

Jeremy Kourdi is a writer, consultant and executive coach, as well as co-founder of Kourdi Ltd, a business writing and research company. During his career he has worked with many leading organisations including HSBC, Pearson, Tetra Pek, London Business School and The Economist Group. For more information visit, www.Kourdi.com.

Table of Contents

Introduction	p. vii
Acknowledgements	p. ix
What causes a business downturn?	p. 1
Practical techniques for boosting profitability	p. 25
Focusing on customers	p. 54
Increasing revenue: marketing and pricing	p. 68
Improving sales and the sales process	p. 88
Controlling costs and cash flow	p. 109
Leading your business through a downturn	p. 122
Leading your team during tough times	p. 143
Making decisions and solving problems	p. 159
Index	p. 171
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