Surviving Transformation Lessons from GM's Surprising Turnaround

by Barabba, Vincent P.

• ISBN13: 9780195171419
• ISBN10: 0195171411
• Format: Hardcover
• Copyright: 2004-08-26
• Publisher: Oxford University Press

Summary

How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. Thecompany is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker,but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability tochange its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work towardthat goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help anybusiness organization change and keep pace with today's turbulent marketplace.

Author Biography

Vincent P. Barabba currently, he serves as Chairman of the Market Insight Corporation and the Internet Home Alliance and is a fellow of the Diamond Cluster.

Table of Contents

Foreword	p. vii
Setting the Scene	p. 3
Applying the Right Business Design
Creating an Extended Customer Relationship Business	p. 29
Creating the Business You Want	p. 41
Transparency and a Dialogue with the Customer	p. 53
Finding the Right Mix of Business Designs	p. 67
Listening, Learning, and Leading
Solving the Right Problem the Right Way	p. 85
Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed	p. 101
Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird	p. 123
Solving a Complex Problem: Averting Unintended Consequences	p. 135
Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One	p. 143
Marketing as a State of Mind
Understanding the System in Which the Enterprise System Operates	p. 169
Challenging Our Critical Assumptions	p. 179
Leveraging Knowledge Across the Enterprise	p. 191
Combining Imagination and Market Knowledge	p. 207
Creating the Right Business Design in the Face of Uncertainty	p. 217
Starting with Your Destination	p. 229
Notes	p. 237
Index	p. 245
Table of Contents provided by Rittenhouse. All Rights Reserved.