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9780195346817

Surviving Transformation

by
  • ISBN13:

    9780195346817

  • ISBN10:

    0195346815

  • Format: Nonspecific Binding
  • Copyright: 2004-08-26
  • Publisher: Oxford University Press Academic US
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Summary

1. Setting the SceneI APPLYING THE RIGHT BUSINESS DESIGN2. Creating and Extended Customer Relationship Business3. Creating the Business You Want4. Transparency and a Dialogue with the Customer5. Finding the Right Mix of Business DesignsII LISTENING, LEARNING, AND LEADING6. Solving the Right Problem the Right Way7. Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed8. Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird9. Solving a Complex Problem: Averting Unintended Consequences10. Applying What You Have Learned: Restoring an Existing Brand and Establishing a New OneIII MARKETING AS A STATE OF MIND11. Understanding the System in Which the Enterprise System Operates12. Challenging Our Critical Assumptions13. Leveraging Knowledge Across the Enterprise14. Combining Imagination and Market Knowledge15. Creating the Right Business Design in the Face of Uncertainty16. Starting with Your Destination

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