Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

by David L. Rainey

• ISBN13: 9780521148436
• ISBN10: 052114843X
• Edition: Revised
• Format: Paperback
• Copyright: 2010-05-20
• Publisher: Cambridge University Press

Summary

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

Table of Contents

List of figures

List of tables

List of boxes

List of abbreviations

Acknowledgements

Introduction

Enterprise Thinking, the Driving Forces of Change, and Leadership:

Sustainable business development: overview and guiding principles

Enterprise thinking and the strategic logic of strategic business development

Crafting sustainable business strategies and solutions

The driving forces of social-, economic-, and environmental-related change

The driving forces of markets and stakeholders' connectedness

Crafting a sustainable enterprise through leadership and capabilities

Innovation Management, Life Cycle Considerations, and Insights:

Sustainable technology management and development

Crafting and implementing sustainable business development programs

Life cycle thinking and framework

Formulation of life cycle assessment: initiation and inventory assessment

Implementation of life cycle assessment: impact and improvement assessments

Inventing the future through enterprise thinking and sustainable business development

Glossary

Select bibliography

Index

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