Sustainable Excellence The Future of Business in a Fast-Changing World

by Cramer, Aron; Karabell, Zachary

• ISBN13: 9781609611804
• ISBN10: 1609611802
• Format: Paperback
• Copyright: 2011-09-27
• Publisher: Rodale Books

Summary

HOW THE WORLD'S MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companiesand better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy. Through these and other fascinating stories, Sustainable Excellencemakes the case for a different way of doing businessone that will define both business success and economic vitality in the 21st century.

Author Biography

Aron Cramer is the president and CEO of Business for Social Responsibility, a nonprofit business network focused on sustainability, with offices in the United States, Europe, Asia, and Latin America. Zachary Karabell received his PhD from Harvard University. He is the author of ten critically acclaimed books, a money manager, and a CNBC contributor. He lives in New York City.

Table of Contents

What Is Sustainable Excellence?	p. 1
How We Got Here	p. 15
Sustainability: A New Dimension of Business Strategy	p. 33
Leadership	p. 55
New Sustainability Champions	p. 75
Value Chains: Unlocking Solutions	p. 97
It's the Product, Stupid!	p. 119
Money, Money, Money Makes the World Go 'Round	p. 137
The Commodity Conundrum	p. 159
Smarter Cities, Greener Grids, and the Wonderful New World of I.T.	p. 181
Practicing What You Preach	p. 203
Guess Who's Coming to (the Board) Dinner?	p. 223
Ten Companies That Will Shape the World in 2020	p. 241
Conclusion Sustainable Excellence = Excellence	p. 261
Acknowledgments	p. 266
Index	p. 271
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