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9780470246702

Sustainable Graphic Design Tools, Systems and Strategies for Innovative Print Design

by
  • ISBN13:

    9780470246702

  • ISBN10:

    0470246707

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-12-30
  • Publisher: Wiley

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Summary

This book offers practical information on how to incorporate sustainable design techniques into graphic design and print production. This single source guidebook includes information on materials and processes, listing the advantages and disadvantages of each, and features case studies that tie key concepts together.

Author Biography

Wendy Jedlička, CPP, is President of Jedlička Design, Ltd. and the author of Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, also from Wiley. She is a faculty member in the Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program, and a nationally recognized speaker on sustainable design and business issues.

Table of Contents

Introduction
Making the Business Case
The Psychology of Graphics
Seeking Truth in Marketing
Systems Thinking
Materials and Processes
Working Smarter
Innovation Toolkit
Notes By Chapter
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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