rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780470640289

Sustainable Graphic Design : Tools, Systems and Strategies for Innovative Print Design

by
  • ISBN13:

    9780470640289

  • ISBN10:

    0470640286

  • Format: eBook
  • Copyright: 2010-05-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $49.95
We're Sorry.
No Options Available at This Time.

Summary

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners-including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists-giving you critical information on materials and processes. Case studies illustrate and tie concepts together.Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.ContributorsPaul AndrePaul J. BeckmannSharell BensonArlene BirtRobert CallifDon CarliJeremy FaludiTerry GipsFred HabermanDan HalseyJessica JonesCurt McNamaraJohn MoesJacquelyn OttmanHolly RobbinsPamela SmithDion ZuessBiomimicry GuildCarbonless PromiseChlorine Free Products AssociationEnvironmental Paper NetworkEureka RecyclingGreat Printer Environmental InitiativePackage Design MagazinePromotional Product SolutionsSustainable Green Printing PartnershipSustainable Packaging Coalition

Table of Contents

Foreword
Introduction
Making the Business Case
The Psychology of Graphics
Seeking Truth in Marketing
Systems Thinking
Materials and Processes
Working Smarter
Innovation Toolbox
Notes By Chapter
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program