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Purchase Benefits
What is included with this book?
List of Illustrations | p. viii |
Preface | p. x |
Acknowledgments | p. xiii |
Marketing of Heritage Tourism | p. 1 |
Heritage Tourism | p. 1 |
Supply and Demand of Heritage Tourism | p. 5 |
Marketing | p. 6 |
Philosophies of Marketing | p. 8 |
Marketing of Heritage Tourism | p. 11 |
Trends in Heritage Tourism | p. 14 |
Summary | p. 17 |
Questions | p. 18 |
Setting a Sustainability Stage for Heritage Tourism | p. 19 |
Blueprint for Sustainable Tourism Development | p. 20 |
Sustainable Development Issues in Heritage Tourism | p. 23 |
Authenticity Deliberations | p. 32 |
Sustainable Development Indicators | p. 35 |
Sustainable Heritage Tourism Marketing Models | p. 40 |
Summary | p. 42 |
Questions | p. 43 |
Strategic Sustainable Heritage Tourism Marketing Model | p. 44 |
Marketing Mix | p. 44 |
Determinants of the Marketing Mix | p. 52 |
Strategic Sustainable Heritage Tourism Marketing Model | p. 59 |
Local Community Involvement and Benefits | p. 60 |
Partnerships and Collaboration | p. 64 |
Authenticity and Conservation | p. 70 |
Interpretation | p. 73 |
Creating Mindful Visitors | p. 76 |
Strategic Planning | p. 77 |
Summary | p. 79 |
Questions | p. 80 |
Museums | p. 81 |
The Repatriation Issue | p. 83 |
Contemporary Museum Culture | p. 84 |
Heard Museum, Arizona, United States | p. 86 |
Gandhi Memorial Museum, New Delhi, India | p. 91 |
Tibet House Museum, New Delhi, India | p. 95 |
Freud Museum, London, United Kingdom | p. 99 |
Discussion | p. 102 |
Summary | p. 105 |
Questions | p. 105 |
Historic House Museums | p. 106 |
Challenges | p. 112 |
Dickinson Homestead, Massachusetts, USA | p. 115 |
Maison Tavel, Geneva, Switzerland | p. 117 |
Carisbrooke Castle, Isle of Wight, UK | p. 121 |
Dickens Historic House Museum, London, UK | p. 125 |
Summary | p. 126 |
Questions | p. 127 |
Heritage Hotels and Resorts | p. 128 |
Sheraton Wild Horse Pass Resort, Arizona, USA | p. 129 |
Culloden House Hotel, Scotland, UK | p. 134 |
Imperial Hotel, New Delhi, India | p. 136 |
Hozenji Hotel, Kanazawa City, Japan | p. 139 |
Summary | p. 141 |
Questions | p. 142 |
Heritage Festivals | p. 143 |
The Commodification Debate | p. 150 |
Grandfather Mountain Highland Games, North Carolina, USA | p. 152 |
Kumbh Mela, Allahabad, India | p. 154 |
Day of the Dead Festival, Huaquechula, Mexico | p. 158 |
Summary and Conclusions | p. 159 |
Questions | p. 160 |
Heritage Tourism Merchandise | p. 161 |
Heritage Shopping | p. 162 |
Vendors and Producers | p. 167 |
Authenticity of Heritage Merchandise | p. 169 |
Management Tools | p. 173 |
Kashmir Shawls, Jammu and Kashmir, India | p. 174 |
Scottish Tartans, Franklin, USA | p. 178 |
Canadian Totems | p. 181 |
Summary and Conclusions | p. 182 |
Questions | p. 184 |
Future of Sustainable Marketing: Contemplation and Challenges | p. 185 |
Sustainable Marketing of Heritage Tourism | p. 185 |
Politics of Heritage | p. 187 |
Stakeholder Collaborations | p. 187 |
The Emerging New Middle Class | p. 188 |
Authenticity as the Emerging Marketing Brand | p. 188 |
Economic Viability of Heritage Tourism | p. 191 |
Leveraging Technology | p. 191 |
Ethics of Marketing | p. 193 |
Alternative Forms of Sustainable Marketing | p. 195 |
Opportunities and Pitfalls in Promoting Sustainability | p. 197 |
Contemporary Marketing | p. 200 |
Bibliography | p. 203 |
Index | p. 227 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.