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9780761912194

Sustainable Marketing : Managerial - Ecological Issues

by
  • ISBN13:

    9780761912194

  • ISBN10:

    0761912193

  • Format: Paperback
  • Copyright: 1999-02-02
  • Publisher: SAGE Publications, Inc
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Supplemental Materials

What is included with this book?

Summary

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

Author Biography

Donald A. Fuller is Associate Professor of Marketing, University of Central Florida

Table of Contents

Sustainable Marketing
An Overview
New Decision Boundaries
The Product System Life-Cycle
Sustainable Marketing Strategies
Sustainable Products
Sustainable Channel Networks
Sustainable Marketing Communications
Sustainable Pricing
Markets and Market Development

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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