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9780688173050

Taken for a Ride

by ;
  • ISBN13:

    9780688173050

  • ISBN10:

    0688173055

  • Format: Hardcover
  • Copyright: 2000-05-11
  • Publisher: HarperCollins Publications

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Supplemental Materials

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Summary

The Daimler Chrysler deal brought together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world. Bill Vlasic and Bradley A. Stertz of the Detroit News go behind the scenes of the defining corporate drama of the decade. They reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire, Kirk Kerkorian, and its retired CEO, Lee Iacocca. Their grab for the smallest of Detroit's Big Three automakers sparked secret talks between Chrysler and Daimler on a massive joint venture. The first deal collapsed, but it set the stage for the final, intense negotiations between Chrysler chairman Robert Eaton and Daimler chairman Jurgen Schrempp. It was hailed as a historic "merger of equals," but the euphoria evaporated amid a clash of cultures, identities, and personalities.

Author Biography

Bradley A. Stertz is an assistant managing editor of the Detroit News and a former reporter with the Wall Street Journal.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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