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Taking Ideas to Market Innovation 01.08

by Jones, Tim; Kirby, Simon; Soisalo, Anna

ISBN13: 9781841123141
ISBN10: 1841123145
Edition: 1st
Format: Paperback
Copyright: 2002-04-29
Publisher: Capstone

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Summary

Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide

Author Biography

TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.

Introduction to Express Exec

Introduction

What is Ideas to Market?

The Evolution of Ideas to Market

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps Taking Ideas to Market

Frequently Asked Questions (FAQs)

Acknowledgements

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Taking Ideas to Market Innovation 01.08

Summary

Author Biography

Table of Contents

Supplemental Materials

Rewards Program