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9781841123141

Taking Ideas to Market Innovation 01.08

by ; ;
  • ISBN13:

    9781841123141

  • ISBN10:

    1841123145

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2002-04-22
  • Publisher: Capstone
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Supplemental Materials

What is included with this book?

Summary

Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide

Author Biography

TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.

Table of Contents

Introduction to Express Exec
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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