The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

by Schaefer, Mark

• ISBN13: 9780071802192
• ISBN10: 0071802193
• Edition: 1st
• Format: Paperback
• Copyright: 2012-07-24
• Publisher: McGraw-Hill

Summary

Hundreds of proven ways to increase influence by gathering an army of followers on Twitter The Tao of Twitteroffers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You'll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability. Mark Schaefer, director of Schaefer Marketing Solutions, has received seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.

Author Biography

Mark W. Schaefer is a college professor, consultant, blogger, and author of Return on Influence.

Table of Contents

Introduction	p. v
Discovering the Tao of Twitter	p. 1
The Tao of Twitter in Action	p. 7
The Tao Explained	p. 15
The Business Benefits of Twitter	p. 21
Tao 1: Making Targeted Connections	p. 35
Tao 2: Providing Meaningful Content	p. 49
Tao 3: Offering Authentic Helpfulness	p. 59
Immersion	p. 67
Lists-The Key to Twitter Sanity	p. 81
20 Ideas to Toast Your Competition	p. 87
Twitter Time Savers	p. 97
Balancing the Personal and the Professional	p. 107
Secrets of Influence on Twitter	p. 115
Advanced Twitter Concepts	p. 123
Becoming a Top Cat on Twitter Chats	p. 133
Is Twitter for Everybody?	p. 139
Tao Power: Putting It All Together	p. 147
Acknowledgments	p. 157
About the Author	p. 158
Notes	p. 159
Index	p. 161
Table of Contents provided by Ingram. All Rights Reserved.