Targeting Senior Voters Campaign Outreach to Elders and Others with Special Needs

by MacManus, Susan A.

• ISBN13: 9780742501126
• ISBN10: 0742501124
• Format: Paperback
• Copyright: 2000-08-09
• Publisher: Rowman & Littlefield Publishers

Summary

Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.

Author Biography

Susan A. MacManus is Distinguished University Professor of Public Administration and Political Science at the University of South Florida in Tampa

Table of Contents

List of Tables	ix
List of Figures	xi
List of Photographs	xiii
Foreword	xv
Jim Towey
Acknowledgments	xix
Seniors: America's Most Consistent Voters	1	(10)
The Graying Behemoth	11	(10)
Identifying and Surveying Senior Voters	21	(12)
Campaigning to Seniors: Going after Votes	33	(38)
Helping Seniors Register and Vote: New Forms of Outreach, Accommodation, and Protection	71	(46)
Crafting the Message: Issues Affecting Seniors	117	(58)
Targeting Seniors in the Twenty-First Century: A Review of Some Basic Dos and Don'ts	175	(14)
Appendix A: Relevant Federal Laws and Applicable Guidelines/Standards	189	(4)
Appendix B: Florida Statue: Absentee Balloting in Nursing Homes and ALFS	193	(2)
Notes	195	(16)
Index	211	(14)
About the Author	225