Teaching TV Production in a Digital World: Integrating Media Literacy

by Kenny, Robert

• ISBN13: 9781563087271
• ISBN10: 1563087278
• Format: Paperback
• Copyright: 2001-10-01
• Publisher: Libraries Unlimited

Summary

Here's an exciting, alternative approach to teaching first-year television production to high school students. A combination of class instruction and independent video action projects prepares students for a year-end video competition. The projects are based on the concept of thematic mapping and borrow knowledge from other academic subject areas to teach media and visual literacy, broadcast history, video production skills, and multimedia animation.

Author Biography

ROBERT KENNY heads the Media, Technology, and Engineering Department at Olympia High School, Orlando, Florida.

Table of Contents

Acknowledgments	xi
Introduction	xiii
Class Administration	1	(30)
Getting the Most Out of the Course	1	(2)
The Purpose of This Chapter	3	(1)
Integrating Web-Assistant into the Lessons and Activities	3	(2)
The Lesson Sequence	5	(1)
Teaching Chronology	6	(9)
The First Few Days	15	(1)
Short-Term Goals for the First Two Weeks of Class	15	(6)
Assess Existing Knowledge	15	(3)
Build Consensus Toward a Class Code of Ethics	18	(1)
Introduce the Technology of Television	18	(1)
Students Should Establish Their Own Personal Relationships with the Media	18	(1)
Assign the First Visual Story	19	(1)
Introduce How the Internet Is Integrated into the Course	19	(1)
Set Ground Rules for Equipment Use	20	(1)
Introduce Ground Rules for Cooperative Learning Activities	21	(1)
How to Use the Student Workbook in Class	21	(1)
The Project Sequence	22	(1)
Television Commercials and Music Videos As Models	23	(1)
Course Content and Grading	23	(3)
Tests and Quizzes	26	(2)
Building a Test Blueprint	27	(1)
Portfolio Assessment	28	(1)
Equipment Competencies	28	(1)
Participation and Work Ethic	29	(1)
Resources	30	(1)
Developing a Literacy for Television and the Media	31	(48)
Introduction and Lesson Goals	31	(1)
The Impact of Technology on Television	32	(3)
Toward an Acquisition Model	35	(1)
Toward a Horizontally Integrated Media Curriculum	36	(1)
Summary	37	(1)
Digging Deeper	37	(1)
Sequencing the Lessons in This Chapter	38	(40)
Lesson 2.1	39	(2)
Lesson 2.1A The Media Paradigm	41	(5)
Lesson 2.1B The Makings of a Newscast	46	(1)
Lesson 2.2 Rights and Responsibilities Web-Quest	47	(4)
Lesson 2.3 Broadcast Code of Ethics	51	(5)
Optional Activity	56	(1)
Lesson 2.4	57	(3)
Lesson 2.4A Video: Blocking, Sampling, and Poll Taking	60	(2)
Lesson 2.4B Ratings and Rankings Web-Quest	62	(1)
Lesson 2.5	63	(2)
Lesson 2.5A Deconstructing Commercials	65	(4)
Lesson 2.5B Review	69	(3)
Lesson 2.5C Technology's Effect on the Media	72	(2)
Lesson 2.6 War of the Worlds	74	(2)
Portfolio Project #7 PSA or Commercial	76	(2)
Resources	78	(1)
Equipment Basics	79	(46)
Introduction and Lesson Goals	79	(1)
Problem-Based Learning	79	(1)
Goals of Equipment Training	80	(1)
Using This Book in Conjunction with Equipment Manuals	81	(1)
Digging Deeper	82	(1)
Sequencing the Lessons in This Chapter	82	(41)
Lesson 3.1	83	(2)
Lesson 3.1A Basic Care of Equipment	85	(1)
Lesson 3.1B Basic Video Concepts	86	(4)
Lesson 3.2	90	(2)
Lesson 3.2A How Television Works	92	(4)
Lesson 3.2B How Videotape Works	96	(3)
Lesson 3.3	99	(1)
Lesson 3.3A Audio Considerations	100	(2)
Lesson 3.3B Cables and Connectors	102	(2)
Review Activity	104	(1)
Lesson 3.4	105	(1)
Lesson 3.4A Framing and Focusing a Picture	106	(3)
Lesson 3.4B Vectoring and the Z-Axis	109	(2)
Lesson 3.4C Basic Camera Moves	111	(1)
Optional Activity	112	(1)
Lesson 3.5 Editing	113	(4)
Review Activity	117	(1)
Optional Activity	118	(3)
Portfolio Project #1 Still Shots	121	(2)
Resources	123	(2)
Writing for a Visual Medium	125	(34)
Introduction and Lesson Goals	125	(1)
Digging Deeper	126	(1)
Sequencing the Lessons in This Chapter	126	(31)
Lesson 4.1 Storyboards	126	(6)
Optional Lesson	132	(6)
Lesson 4.2 Active Versus Passive Voice in News Scripts	138	(4)
Lesson 4.3 Get the Lead Right	142	(2)
Lesson 4.4 The Good Newswriter's Dazzling Dozen	144	(2)
Lesson 4.5 How to Write for an Interview	146	(2)
Lesson 4.6 Video Devices to Supplement a Teleplay or Newscast	148	(2)
Optional Activity	150	(3)
Portfolio Project #2 Stop Action	153	(2)
Portfolio Project #3 Weather Report	155	(1)
Portfolio Project #4 Instructional Video	156	(1)
Resources	157	(2)
Developing an Acuity for a Visual Medium	159	(32)
Introduction and Lesson Goals	159	(1)
Toward Audience Analysis	160	(1)
Toward Visual Awareness	161	(1)
Students Using Their Knowledge	161	(1)
Summary	162	(1)
Digging Deeper	162	(1)
Sequencing the Lessons in This Chapter	162	(27)
Lesson 5.1 The Making of Citizen Kane	163	(2)
Lesson 5.2	165	(2)
Lesson 5.2A Body Language	167	(3)
Lesson 5.2B Using Body Language on Camera	170	(2)
Lesson 5.2C How to Conduct an Interview	172	(1)
Lesson 5.3 Principles of Visual Design	173	(8)
Lesson 5.4 Learning How to Learn	181	(2)
Learning Styles Web-Quest	183	(3)
On-Camera Activities: News Readings	186	(2)
Portfolio Project #5 Interview for a News Magazine	188	(1)
Resources	189	(2)
The Birth of Radio and Television: A Condensed History of Broadcasting	191	(48)
Introduction and Lesson Goals	191	(3)
Digging Deeper	194	(1)
Sequencing the Lessons in This Chapter	194	(44)
Lesson 6.1 The Pre-Marconi Era: 1870-1900	195	(3)
Lesson 6.2 Everyone Gets into the Act: 1900-1919	198	(4)
Lesson 6.3 The Birth of Broadcasting: 1920-1940	202	(2)
Lesson 6.4 Babes in Broadcastland: 1920-1930	204	(3)
Lesson 6.5 Making Order Out of Chaos: 1927-1934	207	(3)
Lesson 6.6 Going for Broke: 1935-1945	210	(4)
Lesson 6.7	214	(1)
Lesson 6.7A The Birth of Television: 1945-1975	215	(2)
Lesson 6.7B Go West, Young Man	217	(2)
Lesson 6.7C Quiz Show	219	(1)
Lesson 6.7D Beyond Prime Time	220	(2)
Lesson 6.8 The Last Great Ride: 1975-1985	222	(2)
Optional Lesson	224	(4)
Lesson 6.9 The Birth of Tabloid Television: 1986-1999	228	(6)
Optional Discussions	234	(2)
Portfolio Projects #5 and #6 Interview and Decades	236	(2)
Resources	238	(1)
The Production Process	239	(38)
Introduction and Lesson Goals	239	(1)
Sweeps: A Different Approach	240	(1)
How Production Is Taught in Light of the ``Teaching Chronology''	241	(1)
Digging Deeper	242	(1)
Sequencing the Lessons in This Chapter	242	(34)
Lesson 7.1 The ASSURE Planning Model	242	(4)
Lesson 7.2 Implementing the Project Plan	246	(3)
Lesson 7.3 Production Scheduling	249	(4)
Lesson 7.4 Production Crew Responsibilities	253	(3)
Lesson 7.5 Capturing Footage: Simple ENG Assignments	256	(3)
Lesson 7.6 In-Studio Etiquette	259	(2)
Lesson 7.7	261	(1)
Lesson 7.7A Post-Production	262	(5)
Lesson 7.7B Adding Sound in Post-Production	267	(1)
Lesson 7.8 Putting It Together: The Segment Checklist	268	(5)
Portfolio Project #8 Sweeps	273	(3)
Resources	276	(1)
Appendix A: List of Terms and Corresponding Lessons	277	(12)
Appendix B: Daily Activity Sheet	289	(2)
Appendix C: Equipment Competency Checklist	291	(2)
Appendix D: ENG/Segment Footage Log	293	(2)
Appendix E: Interview Worksheet	295	(2)
Appendix F: Project and Activity Planning Sheet	297	(2696)
Appendix G: Segment Checklist/Scorecards	2993
Appendix H: Portfolio Assessment Scorecards	303	(8)
Appendix I: Storyboard Worksheet	311	(2)
Appendix J: Mediated Resources Used in This Course	313	(6)
References	319	(4)
Index	323