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Acknowledgments | p. vii |
Introduction: The Book and the Website | p. ix |
Advantages of Using the Web | p. ix |
Critical Analysis of the Media | p. x |
Using the Book's Website | p. x |
Goals for Media Literacy Instruction | p. 1 |
Justifying Media/Film Study in the Curriculum | p. 2 |
A Teaching Idea: Analyzing Media Coverage of Diseases And Epidemics | p. 5 |
Summary | p. 8 |
Website Resources for Teaching Media Literacy | p. 9 |
Digital Media Tools | p. 11 |
Adolescents' Uses of New Digital Media | p. 11 |
Literacies Acquired Through Use of Digital Media | p. 12 |
Learning to Make Connections | p. 12 |
Blogs, Vlogs, and Wikis | p. 12 |
Video Games and Problem-Solving Strategies | p. 14 |
Creating and Building Social Relationships in Digital Spaces | p. 16 |
A Teaching Idea: Using a Chat Room to Foster Discussion in the Literature Classroom | p. 17 |
Critical Inquiry Learning Through Webquests | p. 18 |
Further Online Resources for Integrating the Web into Media Studies | p. 20 |
Summary | p. 20 |
Film Techniques | p. 21 |
Visual Literacy: Starting with the Still Image | p. 22 |
Teaching Film Techniques | p. 23 |
Exploring Film Technique Through Video Production | p. 25 |
A Teaching Idea: Creating Short Movies or Commercials | p. 25 |
Using Animation | p. 26 |
Making Videos | p. 27 |
Film History: Putting Techniques in Historical Context | p. 27 |
Television History | p. 29 |
Viewing Films in Class | p. 30 |
A Teaching Idea: Evaluating Film Clips | p. 30 |
Resources on Film Study | p. 32 |
Summary | p. 32 |
Critical Approaches to Media Texts | p. 33 |
Adopting Different Approaches | p. 33 |
Applying Critical Perspectives | p. 34 |
A Teaching Idea: Interrupting Consumer "Feed" | p. 35 |
A Teaching Idea: The Opportunity Disaster Provides: From NoN-Fiction to Literary Theory to Poetry | p. 39 |
Psychoanalytic Theories: Subjective Desire | p. 40 |
A Teaching Idea: Defining "World" in a World Literature Class | p. 42 |
Summary | p. 43 |
Media Representations | p. 45 |
Teaching Analysis of Media Representations | p. 46 |
Representations of Social Groups or Categories | p. 47 |
A Teaching Idea: Interrogating Gender Stereotypes | p. 48 |
A Teaching Idea: Film Styles and Social Critiques | p. 50 |
Additional Web Resources for Media Representations | p. 53 |
Summary | p. 54 |
Media Ethnography Studies | p. 55 |
What Do Media Ethnographers Study? | p. 56 |
Conducting Media Ethnographies | p. 58 |
Sites for Media Ethnography Studies | p. 59 |
Research Methods for Conducting Media Ethnographies | p. 62 |
Summary | p. 64 |
Genres | p. 65 |
Choosing an Approach to Genre Study | p. 66 |
Applying Different Approaches | p. 67 |
A Teaching Idea: Engaging Students in Active Viewing and Thinking | p. 67 |
Different Genre Types | p. 68 |
Comics and Graphic Novels | p. 75 |
Popular Music | p. 76 |
Summary | p. 76 |
Advertising | p. 77 |
A Broader Definition of Advertising Instruction | p. 77 |
Advertising in a Consumer Culture | p. 78 |
Advertising as the Source of Media Content | p. 78 |
Socialization of Children as Consumers | p. 79 |
Semiotic Analysis | p. 79 |
Techniques of Persuasion | p. 80 |
A Teaching Idea: Analyzing Persuasion in Ads | p. 80 |
Critical Discourse Analysis | p. 81 |
Idealized Gender Images | p. 83 |
Alcohol, Tobacco, and Adolescents | p. 84 |
The Pharmaceutical Industry | p. 84 |
Advertising on the Web | p. 85 |
Marketing in Schools | p. 85 |
Political Advertising | p. 85 |
Product Placements and "Advertainments" | p. 86 |
Creating or Parodying Ads | p. 86 |
A Teaching Idea: Producing Television Ads | p. 86 |
Summary | p. 87 |
News and Documentaries | p. 89 |
News Analysis | p. 90 |
News Access | p. 91 |
Corporate Influences | p. 92 |
A Teaching Idea: Monitoring Racial Bias in the News | p. 94 |
Producing Classroom/School Newspapers | p. 94 |
Television News | p. 94 |
A Teaching Idea: Analyzing Television News | p. 95 |
Radio News | p. 98 |
Documentaries | p. 98 |
A Teaching Idea: Analysis of a Documentary, Hoop Dreams | p. 98 |
Summary | p. 100 |
Integrating Film and Other Media into the Curriculum | p. 101 |
Comparing and Contrasting Different Media Forms | p. 102 |
A Teaching Idea: Classroom Applications for Film Adaptations of Literature | p. 102 |
Teaching Strategies for Interpreting and Constructing Texts | p. 104 |
A Teaching Idea: Using Analysis of Print Journalism to Explore Literature | p. 107 |
Designing Media Literacy Units | p. 109 |
Evaluation and Assessment of Learning | p. 110 |
Exemplary Media Literacy Curricula | p. 110 |
Summary | p. 111 |
Film and Television Series References | p. 113 |
Print References | p. 119 |
Index | p. 127 |
About the Author | p. 134 |
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