Technical Communication: Process and Product Process and Product, MLA Update

by Gerson, Sharon; Gerson, Steven

• ISBN13: 9780134678863
• ISBN10: 0134678869
• eBook ISBN(s): 9780134118277
• Additional ISBN(s): 9780134094038, 9780321864949
• Edition: 9th
• Format: Paperback
• Copyright: 2018-01-01
• Publisher: PEARSON
• More Book Details

Summary

For courses in Technical Communication.

This version of Technical Communication: Process and Product has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)*

A focus on oral and written correspondence in all fields

Technical Communication: Process and Product shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job make the text relatable to students of all majors.

 

The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines – from engineering, to consulting, banking, construction, and biotechnology – the authors showcase the importance of strong communication skills within every field. 

* The 8th Edition introduces sweeping changes to the philosophy and details of MLA works cited entries. Responding to the “increasing mobility of texts,” MLA now encourages writers to focus on the process of crafting the citation, beginning with the same questions for any source. These changes, then, align with current best practices in the teaching of writing which privilege inquiry and critical thinking over rote recall and rule-following.

Author Biography

Sharon J. Gerson and Steven M. Gerso n are dedicated career professionals who have a combined total of over 80 years teaching experience at the college and university level. They have taught technical writing, business writing, professional writing, and technical communication to thousands of students, attended and presented at dozens of conferences, written numerous articles, and published several textbooks, includingTechnical Writing: Process and Product (Ninth Edition), Professional Communication in the Digital Workplace, The Red Bridge Reader (Third Edition, co-authored by Kin Norman), Writing That Works: A Teacher’s Guide to Technical Writing (Second Edition), Workplace Communication: Process and Product, and Workplace Writing: Planning, Packaging, and Perfecting Communication.   

In addition to their academic work, Sharon and Steve are involved in business and industry through their business, Steve Gerson Consulting. In this business, they have worked for companies such as Sprint, AlliedSignal—Honeywell, General Electric, JCPenney, Avon, the Missouri Department of Transportation, H&R Block, Mid America Regional Council, and Commerce Bank.  Their work for these businesses includes writing, editing, and proofreading many different types of technical documents, such as proposals, marketing collateral, reports, and instructions.

Steve also has presented hundreds of hands-on workshops on technical/business writing, business grammar in the workplace, oral presentations in the workplace, and business etiquette.  Over 10,000 business and governmental employees have benefited from these workshops. For the past decade, Steve has worked closely with K—12 teachers. He has presented many well-attended, interactive workshops to give teachers useful tips about technical writing in the classroom.

Both Steve and Sharon have been awarded for teaching excellence and are listed in Who’s Who Among America’s Teachers. Steve is a Society for Technical Communication Fellow and won that organization's prestigious Jay R. Gould Award for Excellence in Teaching Technical Communication in 2016.  In 2003, Steve was named Kansas Professor of the Year by the Carnegie Foundation for the Advancement of Education.

Their wealth of experience and knowledge has been gathered for you in the Ninth Edition of  Technical Communication: Process and Product.

Table of Contents

1. An Introduction to Technical Communication
2. Digital Communication
3. The Communication Process
4. Objectives in Technical Communication
5. Audience Recognition
6. Ethical Considerations
7. Document Design
8. Visual Aids
9. Routine Correspondence
10. The Job Search
11. Communicating To Persuade
12. Social Media
13. Web Sites and Online Help
14. Technical Descriptions and Process Analyses
15. Instructions, User Manuals, And Standard Operating
16. Research
17. Short, Informal Reports
18. Long, Formal Reports
19. Proposals and Business Plans
20. Oral Presentations

Appendix A: Grammar, Punctuation, Mechanics, and Spelling
Appendix B: Parenthetical Source Citations and Documentation