Technology Ventures: From Idea to Enterprise with Student DVD

by Dorf, Richard C.; Byers, Thomas H.

• ISBN13: 9780073365046
• ISBN10: 0073365041
• Edition: 2nd
• Format: Hardcover
• Copyright: 2007-01-11
• Publisher: McGraw-Hill Science/Engineering/Math

Summary

This text is the first book to address technology ventures. Covering topics that engineers would be interested in. Tom Byers is well known in the community and Dick Dorf is the world renown EE author. Technology Ventures provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. <

Table of Contents

Capitalism and the Technology Entrepreneur

The Opportunity, the Entrepreneur, and the Business Summary

Building Competitive Advantage

Creating Strategy

Technology, Innovation, and Timing

Risk, Return, and Product Design

Corporate Technology Ventures

Creating New Ventures and the Business Plan

Building Knowledge and Learning in a New Enterprise

Name, Legal Formation, and Intellectual Property

The Marketing and Sales Plan

The New Enterprise Organization

Acquiring, Organizing, and Managing Resources

Acquisitions, Mergers, and Global Business

The Management of Operations

The Profit and Harvest Plan

The Financial Plan

Sources of Capital

Presenting the Plan and Negotiating the Deal

Leading the New Technology Venture to Success

Business Plans

Cases

Glossary

Information on the Internet

Table of Contents provided by Publisher. All Rights Reserved.