Technology Ventures: From Idea to Enterprise

by Byers, Thomas; Dorf, Richard; Nelson, Andrew

• ISBN13: 9780073523422
• ISBN10: 0073523429
• Additional ISBN(s): 9780073380186, 9781259875991
• Edition: 4th
• Format: Hardcover
• Copyright: 2014-01-21
• Publisher: McGraw-Hill Education
• More Book Details
• Purchase Benefits

Summary

For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.

The extensive features in this edition include:

Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.

Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.

Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales.

Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

Table of Contents

Part I: Venture Opportunity and Strategy

Chapter 1: The Role and Promise of Entrepreneurship

Chapter 2: Opportunities

Chapter 3: Vision and the Business Model

Chapter 4: Comptetive Strategy

Chapter 5: Innovation Strategies

Part II: Concept Development and Venture Formation

Chapter 6: The Business Story and Plan

Chapter 7: Risk and Return

Chapter 8: Creativity and Product/Service Developement

Chapter 9: Marketing and Sales

Chapter 10: Types of Ventures

Part III: Organizations, Operations, and Intellectual Property

Chapter 11: Intellectual Property

Chapter 12: The New Enterprise Organization

Chapter 13: Acquiring and Organizing Resources

Chapter 14: Management of Operations

Chapter 15: Acquisitions and Global Expansion

Part IV: Financing and Leading the Enterprise

Chapter 16: Profit and Harvest

Chapter 17: The Financial Plan

Chapter 18: Sources of Capital

Chapter 19: Deal Presentations and Negotiations

Chapter 20: Leading Ventures to Success