Technology Ventures: From Idea to Enterprise

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  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2014-01-21
  • Publisher: McGraw-Hill Education
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For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.

The extensive features in this edition include:

  • Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.

  • Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.

  • Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales.

  • Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
  • Table of Contents

    Part I: Venture Opportunity and Strategy

    Chapter 1: The Role and Promise of Entrepreneurship

    Chapter 2: Opportunities

    Chapter 3: Vision and the Business Model

    Chapter 4: Comptetive Strategy

    Chapter 5: Innovation Strategies

    Part II: Concept Development and Venture Formation

    Chapter 6: The Business Story and Plan

    Chapter 7: Risk and Return

    Chapter 8: Creativity and Product/Service Developement

    Chapter 9: Marketing and Sales

    Chapter 10: Types of Ventures

    Part III: Organizations, Operations, and Intellectual Property

    Chapter 11: Intellectual Property

    Chapter 12: The New Enterprise Organization

    Chapter 13: Acquiring and Organizing Resources

    Chapter 14: Management of Operations

    Chapter 15: Acquisitions and Global Expansion

    Part IV: Financing and Leading the Enterprise

    Chapter 16: Profit and Harvest

    Chapter 17: The Financial Plan

    Chapter 18: Sources of Capital

    Chapter 19: Deal Presentations and Negotiations

    Chapter 20: Leading Ventures to Success

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