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9780697355065

Telecommunications : An Introduction to Electronic Media

by
  • ISBN13:

    9780697355065

  • ISBN10:

    0697355063

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1999-08-01
  • Publisher: McGraw-Hill College

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Supplemental Materials

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Summary

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.Telecommunications: An Introduction to Electronic Media, 7/edivides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).

Table of Contents

Part I Electronic Media Forms

1 Commercial Radio

2 Commercial Television

3 Cable Television

4 Noncommercial Broadcasting

5 Other Forms of Telecommunications

6 Corporate Telecommunications

7 International Electronic Media

Part II Electronic Media Functions

8 Business Practices

9 Programs

10 Laws and Regulations

11 Ethics and Effects

12 Advertising

13 Audience Feedback

14 Production and Distribution

Epilogue Careers in Telecommunications

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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