did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780697355065

Telecommunications : An Introduction to Electronic Media

by
  • ISBN13:

    9780697355065

  • ISBN10:

    0697355063

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1999-08-01
  • Publisher: McGraw-Hill College

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $83.93 Save up to $28.12
  • Rent Book $55.81
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.Telecommunications: An Introduction to Electronic Media, 7/edivides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).

Table of Contents

Part I Electronic Media Forms

1 Commercial Radio

2 Commercial Television

3 Cable Television

4 Noncommercial Broadcasting

5 Other Forms of Telecommunications

6 Corporate Telecommunications

7 International Electronic Media

Part II Electronic Media Functions

8 Business Practices

9 Programs

10 Laws and Regulations

11 Ethics and Effects

12 Advertising

13 Audience Feedback

14 Production and Distribution

Epilogue Careers in Telecommunications

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program