Television After TV

by Olsson, Jan; Spigel, Lynn; Caldwell, John Thornton (CON); Brunsdon, Charlotte (CON)

• ISBN13: 9780822333838
• ISBN10: 082233383X
• Format: Hardcover
• Copyright: 2005-02-28
• Publisher: Duke Univ Pr

Summary

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TIVO have combined to transform the practice we call watching TV. Indeed, if TV refers to the technologies, formations, government policies, and practices of looking associated with the medium in its classical public service and three-network age, it appears that we are now entering a new phase of television-a phase that comes after "TV." Contextualizing these changes, the essays in this collection consider the future of television in the United States and Europe and scholarship and activism focused on it. Combining historical, critical, and speculative essays by senior television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of "convergence." The essays explore a broad range of topics including a website launched by Mexican Americans to critique racial stereotypes on commercial television, changing notions of what constitutes "quality" television in Great Britain, television's effect on conceptions of space and place, and infomercials and commercial product placement. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television's past, present, and future. Contributors: William Boddy; Charlotte Brunsdon; John T. Caldwell; Michael Curtin; Julie D'Acci; Anna Everett; Jostein Gripsrud; John Hartley; Anna McCarthy; David Morley; Jan Olsson; Priscilla Peña Ovalle; Lisa Parks; Jeffrey Sconce; Lynn Spigel; William Uricchio

Table of Contents

Introduction

Industry, Programs, and Production Contexts

Convergence Television: Aggregating From and Repurposing Content in the Culture of Conglomeration

Life-styling Britain: The 8-9 Slot on British Television

What If?: Charting Television's New Textual Boundaries

Interactive Television and Advertising Form in Contemporary U.S. Television

Flexible Microcasting: Gender, Generation, and Television-Internet Convergence

Technology, Society, and Cultural Form

Television's Next Generation: Technology/Interface Culture/Flow

The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV

Broadcast Television: The Chances of Its Survival in a Digital Age

Double Click: The Million Woman March on Television and the Internet

Electronic Nations, Then and Now

One Commercial Week: Television in Sweden Prior to Public Service

Media Capitals: Cultural Geographies of Global TV

At Home with Television

Pocho.com: Reimaging Television on the Internet

Television Teachers

Television, the Housewife, and the Museum of Modern Art

From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television

Cultural Studies, Television Studies, and the Crisis in the Humanities

Contributors

Index

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