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Preface | p. vii |
Acknowledgments | p. viii |
Notes on Contributors | p. ix |
Television as Business | |
The Economics of Television - UK | p. 1 |
The Economics of Television - US | p. 5 |
Sponsorship and the Funding of Television - UK | p. 7 |
(Sports Sponsorship) | p. 10 |
The Funding of Television - US | p. 10 |
(Madison Avenue) | p. 12 |
TV Moguls and Executives | p. 13 |
Pay-per-view Programming | p. 15 |
(The UK Market) | p. 17 |
Television Technology | |
BBC Online | p. 19 |
Cable Television - US | p. 23 |
Satellite Television - US | p. 26 |
(Surviving Cable and Satellite TV: The Broadcast Networks Thrive) | p. 27 |
Television and Video Technology: From Analogue to Digital | p. 28 |
(The Great Analogue Switch Off: When Will Digital TV Take Over?) | p. 30 |
Television and DVD | p. 31 |
(BBC Worldwide) | p. 34 |
New Production Technologies: Wireless + TV = Mobile Channels | p. 36 |
(TriggerTV) | p. 38 |
Television Infrastructures | |
TV and Government Controls in the US | p. 39 |
Public Service Broadcasting in the UK | p. 42 |
(Public Service Principles) | p. 44 |
Television, Public Service Broadcasting, Public Interest Mandates - US | p. 45 |
(US Public TV) | p. 48 |
Censorship Regimes and Content Parameters - UK | p. 49 |
(The Communications Act 2003) | p. 51 |
Censorship Regimes and Content Parameters - US | p. 51 |
Making Programmes | |
PBS (Public Broadcasting Service)/BBC | p. 55 |
(Public Impact: The Blues and The Big Read) | p. 56 |
Budgeting Programmes - UK | p. 57 |
Budgeting Programmes - US | p. 59 |
Co-production: Television and the European Union | p. 62 |
(Eutopia) | p. 65 |
Discovery International: Programming | p. 66 |
(How the Majors Programme: Viacom's Paramount Pictures and CBS) | p. 68 |
Commissioning Television Programmes | p. 69 |
(Restoration) | p. 71 |
Diversity in Broadcasting | p. 72 |
Trades Unions in Broadcasting | p. 75 |
The Labour Force in the US | p. 77 |
Selling and Television | |
Television Audience Research - UK | p. 80 |
(The BARB Peoplemeter) | p. 82 |
Market Research - US | p. 83 |
Scheduling Television Programmes | p. 86 |
(News at When? Scheduling the Late Evening News) | p. 88 |
CNN News Gathering: The Process | p. 89 |
Selling Advertising Time - UK | p. 91 |
Selling Advertising Time - US | p. 94 |
Selling TV Formats | p. 96 |
The World Market: TV Audiences | p. 99 |
Television Culture | |
The Simpsons | p. 102 |
Celebrity, Television and the Tabloids | p. 102 |
(Celebrity and Reality Television) | p. 105 |
Television as Spectacle | p. 106 |
(Kennedy - a new TV in the USA) | p. 108 |
Interactive Television | p. 109 |
Conclusion | |
TV as Narrative: Looking Back and Looking Forward | p. 111 |
Television - the Future, Little and Large | p. 113 |
Bibliography | p. 116 |
Index | p. 125 |
Table of Contents provided by Ingram. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.