Television Studies

by Miller, Toby

• ISBN13: 9780851708959
• ISBN10: 0851708951
• Format: Paperback
• Copyright: 2003-01-26
• Publisher: British Film Inst

Summary

This work outlines the theories and approaches to the study of television in an accessible form for students. It is divided into four sections - forms of knowledge, audiences, gender and race. It discusses many television texts including "Star Trek", "Kung Fu" and "Sesame Street".

Table of Contents

Preface	vii
Acknowledgments	vii
Notes on Contributors	viii
Introduction	1	(3)
Forms Of Knowledge
Introduction	4	(1)
Toby Miller
Mass Communication Studies	4	(3)
Justin Lewis
The Political Economy of Television (Pierre Bourdieu on Television News)	7	(4)
Gerald Sussman
Violence and Effects Research	11	(3)
Michael Morgan
Ethnography (Multi-sited Ethnography: Made for Television?)	14	(3)
Nick Couldry
Television and the Frankfurt School (T.W. Adorno)	17	(4)
Douglas Kellner
Media Imperialism	21	(3)
Annabelle Sreberny
Cultural Studies and Television	24	(3)
Andrew Lockett
Popular Television Criticism	27	(2)
Horace Newcomb
Textual Analysis	29	(5)
John Hartley
New Technologies	34	(3)
Ellen Seiter
Television Marketing (Disney/ABC's Yellow Campaign)	37	(3)
Mara Einstein
Television and the Law (WLBT: Race, Law, Politics and TV)	40	(3)
Thomas Streeter
Globalisation	43	(3)
Michael Curtin
Television Production and Distribution (Exporting Australian Soap)	46	(4)
Graeme Turner
Policy	50	(3)
Stuart Cunningham
Terry Flew
Public versus Private (PBS: The `Oasis' of the Wasteland)	53	(3)
Laurie Ouellette
Stereotypes and Representations: International	56	(4)
John Nguyet Erni
Audiences
Introduction	60	(1)
Toby Miller
The Constructed Viewer	60	(4)
John Hartley
TV Audiences and Everyday Life (British Film Institute Audience Tracking Study)	64	(2)
Annette Hill
Fandom (Buffy the Vampire Slayer)	66	(4)
Alan McKee
Uses and Gratifications Research (Star Trek: Uses and Gratifications versus Fan Culture)	70	(4)
Andy Ruddock
Media Effects (CBS and Stanley Milgram)	74	(4)
Anna McCarthy
Public Opinion	78	(2)
Justin Lewis
Children and Education (Sesame Street)	80	(4)
Heather Hendershot
Public Health Message Audiences (Pharmaceutical Advertising: Drug-Dealing Direct to Consumer)	84	(3)
Kelly Gates
Marie Leger
Dan McGee
Class	87	(4)
Lora Taub
Gender
Introduction	91	(1)
Toby Miller
Gender, Representation and Television	91	(3)
Julie D'Acci
Gender and Stereotyping	94	(3)
Alison Griffiths
Gender and British Television	97	(4)
Sara Gwenllian Jones
Gender and US Television	101	(3)
Lisa Parks
Television in the Home (The `Cultural Politics' of Television in the Home)	104	(2)
Ann Gray
Out-of-home TV Networks (TV and Brand Equity in Theme Retailing)	106	(3)
Anna McCarthy
Gender and Queerness (Xena: Warrior Princess)	109	(4)
Sara Gwenllian Jones
Targeting Women (Who is Television's Audience?)	113	(3)
Eileen R. Meehan
Race
Introduction	116	(1)
Toby Miller
Television and Race in Britain: Comedy (From Comic Asians to Asian Comics)	116	(4)
Marie Gillespie
Race and US Television	120	(3)
Nitin Govil
Television and Orientalism (Kung Fu)	123	(4)
Eric K. W. Ma
Targeting Minorities (Rosie Perez)	127	(3)
Angharad Valdivia
First Peoples' Television (Aboriginal Peoples Television Network)	130	(3)
Faye Ginsburg
Lorna Roth
Bibliography	133	(22)
Index	155