Ten Steps to Fundraising Success Choosing the Right Strategy for Your Organization

by Warwick, Mal; Hitchcock, Stephen

• ISBN13: 9780787956745
• ISBN10: 0787956740
• Edition: 1st
• Format: Paperback
• Copyright: 2001-10-19
• Publisher: Jossey-Bass

Summary

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Author Biography

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Table of Contents

Figure, Tables, and Exercises	xi
Acknowledgments	xiii
About the Authors	xv
Introduction: Before You Take Your First Step	1	(7)
Assess Your Organization's Current Fundraising Efforts	8	(11)
Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff	19	(10)
Assemble the Team to Select the Best Fundraising Strategy	29	(8)
Weigh the Costs and Benefits of the Five Strategies for Fundraising Success	37	(8)
Choose the Fundraising Strategy That's Right for Your Organization's Mission	45	(6)
Set Fundraising Goals That Support Your Fundraising Strategy	51	(9)
Turn Fundraising Goals into Achievable Objectives	60	(5)
Choose the Right Tactics for Your Fundraising Strategy and Goals	65	(26)
Create a Master Calendar and Keep on Track	91	(8)
Measure Your Organization's Progress	99	(10)
Glossary of Key Terms	109	(2)
How to Use the CD-ROM	111