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This book is about shopping for ordinary things. It is also about love and devotion manifest within families and about the nature of sacrificial ritual. Daniel Miller approaches shopping not as an end in itself but as a means to discover what people's practices, closely observed, reveal about their relationships.
The ethnographic sections of the book are based on a year's study of shopping on a street in North London. This provides the basis for a description of how shoppers develop and imagine the social relationships most important to them through the medium of selecting goods. Among the characteristics of these shopping expeditions are the concept of "the treat," and the centrality of thrift. Miller juxtaposes to his account of shopping various theories that anthropologists have brought to bear on the ritual of sacrifice, including that of the French philosopher Georges Bataille. He then integrates these elements to postulate his theory of shopping as sacrifice in terms as original and utterly engaging as the stories he tells of individual shoppers.
