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9780071809498

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

by
  • ISBN13:

    9780071809498

  • ISBN10:

    007180949X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2013-01-08
  • Publisher: McGraw Hill

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Summary

The simple five-part formula the upstart Facebook CEO used to change the world-and how any business leader can apply it to his or her own company Facebook changed the way hundreds of millions communicate, engage, and consume information and products-and CEO Mark Zuckerberg is behind it all. Think Like Zuckanswers the questions everyone is asking: What did Mark Zuckerberg do right? The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy. Ekaterina Walteris a social media trailblazer at Intel, where she is responsible for enablement, strategy, and leadership. She sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA).

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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