Thinking Like an Entrepreneur : How to Make Intelligent Business Decisions That Will Lead to Success in Building and Growing Your Own Company

by Hupalo, Peter I.

• ISBN13: 9780967162461
• ISBN10: 0967162467
• Format: Paperback
• Copyright: 2004-03-01
• Publisher: Lightning Source Inc

Author Biography

Peter Hupalo is constantly thinking too much. When he is not desperately struggling to keep current on the latest computer programming technologies or researching companies for investment, he has the annoying habit of trying to integrate everything he knows into one coherent framework. This book is the result of that endeavor.

Table of Contents

Don't Get Bernoullied	p. 7
You're Not That Far Behind Michael Dell	p. 19
Men Are Cheaper Than Guns	p. 29
Intellectual Capital and Bootstrapping	p. 39
The Importance of Margins	p. 55
The Need To Generate Good Revenue Per Sale	p. 67
The Internet and Commerce	p. 75
Expectation Values and Decision Making	p. 87
Personality and Business Choice	p. 99
Long Shots and Diversification	p. 107
Risk-Shifting and Pursuing Larger Opportunities	p. 111
Cash Flow Versus Earnings and Working Capital	p. 117
Knowing Where the Value Is Created. A Comparison of Programming To CBT	p. 125
You Know Enough, But Keep Learning Anyway	p. 135
The Role of Luck In Business. The Importance of Getting Started Now	p. 140
An Introduction to the Nature of Compounding, The Time Value of Money	p. 149
To Incorporate Or Not To Incorporate	p. 167
The Definition of Entrepreneur: Bringing Together the Resources	p. 178
A Lesson From Direct Mail: Test First	p. 183
Selling Benefits, Savings, "An Image"	p. 191
Relationship Marketing: The Cost of Losing Clients	p. 197
Supplier Financing, Customer Financing	p. 205
Going It Alone, Consulting	p. 213
Virtual Organization, Outsourcing	p. 227
The Value of Time	p. 233
Buying a Business	p. 239
Writing a Business Plan	p. 267
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