Third Sector Management

by Werther, William B.; Berman, Evan M.

• ISBN13: 9780878408443
• ISBN10: 0878408444
• Format: Paperback
• Copyright: 2001-02-01
• Publisher: Georgetown Univ Pr

Summary

Trying to do good deeds does not guarantee that a nonprofit organization will succeed. The organization must do good deeds well. This textbook offers a blueprint for nonprofit success, adopting a strategic perspective that assumes vision, mission, strategy, and execution as the pillars upon which success is built.While many experts on nonprofits argue that fundraising is the single key to success, William B. Werther, Jr., and Evan M. Berman show that effective fundraising depends largely on how the nonprofit is positioned and how it performs. They address such issues as leadership and board development, strategic planning, staffing, fundraising, partnering, productivity improvement, and accountability.Emphasizing the context of nonprofits and detailing improvements than can be made by managers at all levels, the book strikes a balance between policy discussion and practical usefulness. Written for use in graduate courses in nonprofit management, Third Sector Management will also be invaluable to directors, staff, volunteers, and board members of nonprofit organizations.

Table of Contents

List of Figures	xi
List of Tables	xiii
About the Authors	xv
Preface	xvii
Part I. The Strategic Perspective and Players
The Third Sector	3	(25)
The Strategic Approach	4	(1)
Benefits of a Strategic Viewpoint	5	(1)
Limitations to a Strategic Viewpoint	6	(1)
The Life Cycle of Nonprofits	7	(4)
Operational Nonprofit Evolution	11	(5)
Nonprofit Leadership	16	(1)
Multiple Roles of Leaders	16	(1)
Nonprofit Boards	17	(7)
Leadership and Staffing	24	(1)
Strategic Execution	25	(1)
Plan of the Book	25	(1)
Conclusion	26	(1)
References	27	(1)
The Strategic View	28	(23)
Why Vision Matters	30	(1)
Vision-Directed Mission	31	(1)
Strategic Thinking	32	(3)
Environmental Evaluation of Nonprofits	35	(3)
Planning and Goal Setting	38	(2)
Pitfalls of Strategic Planning	40	(1)
Leadership Roles and Decision Making	41	(5)
Strategy and Structure	46	(2)
Conclusion	48	(1)
References	49	(2)
Board Development	51	(20)
Board Responsibilities	52	(1)
Board Involvement	53	(2)
Structured Board Involvement	55	(4)
Board Evaluation	59	(2)
Board Recruitment	61	(4)
Orienting and Integrating New Board Members	65	(1)
Board Renewal	66	(1)
Liabilities of Board Members	67	(1)
Conclusion	68	(1)
References	69	(2)
Strategic Leadership	71	(20)
Evolving Boundaries and Expectations	72	(2)
The CEO's Strategic Role	74	(3)
Long-Range Planning	77	(8)
Other Leadership Responsibilities	85	(4)
Conclusion	89	(1)
References	90	(1)
Staffing Nonprofits	91	(26)
Human Resource Information System	93	(1)
Staff Recruitment	94	(3)
Staff Selection	97	(5)
Staff Orientation	102	(1)
Training and Development of Human Resources	103	(3)
Staff Evaluation	106	(2)
Staff Compensation	108	(2)
Motivating Volunteers	110	(1)
Building a Human Organization	111	(1)
Conclusion	112	(2)
References	114	(3)
Part II. Strategic Execution
Nonprofit Productivity	117	(25)
When Less Is More	118	(4)
A Winning Attitude	122	(2)
Together We Can	124	(5)
A Little Leeway	129	(3)
Technology Management	132	(4)
The Accounting Approach	136	(2)
Conclusion	138	(1)
References	139	(3)
Evaluation and Accountability	142	(22)
Fundamentals of Evaluation	144	(4)
Performance Measurement	148	(4)
Data Collection	152	(4)
Organizational Evaluation	156	(5)
Conclusion	161	(1)
References	162	(2)
Building Bridges	164	(21)
Framework	165	(3)
Alliances among Nonprofits	168	(2)
Partnerships with Business	170	(4)
Becoming Like a Business	174	(1)
Alliances Involving Government	175	(6)
Conclusion	181	(1)
References	182	(3)
Fundraising	185	(19)
Strategic Linkages	187	(4)
Annual Giving Campaigns	191	(3)
Special Events	194	(2)
Major Giving	196	(3)
Grants	199	(3)
Conclusion	202	(1)
References	202	(2)
The Third Sector Reconsidered	204	(17)
Vision/Mission-Driven Nonprofits	205	(1)
The Strategic Connection	205	(2)
The Life Cycle of Nonprofits	207	(1)
The Success Triangle: Board, Leadership, Staff	208	(1)
Efficiency and Effectiveness	209	(1)
Alliances and Partnerships	210	(1)
The Great Funding Crisis	211	(2)
The Future of Nonprofits	213	(2)
The Golden Age of Nonprofits	215	(1)
Global Trends	216	(2)
Conclusion	218	(1)
References	219	(2)
Index	221