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9780823077885

This Business of Global Music Marketing : Global Strategies for Maximizing your Music's Popularity and Profits

by
  • ISBN13:

    9780823077885

  • ISBN10:

    0823077888

  • Format: Hardcover
  • Copyright: 2007-08-21
  • Publisher: Billboard Books
  • Purchase Benefits
List Price: $24.95

Summary

Worldwide tours, internet downloads, international album distribution - the gloal market for music is expanding with lightning speed and that means big opporunities for everyone in the music business. The main obstacle? Lack of knowlede. The world market is packed with opportunity, but it's also full of cultural regulatory, administrative, legal, political and logistical pitfalls. A compaion volume to author Tad Lathrop's top-selling "This Business of[trademark] Muic Marketing and Promotion", "This Business of[trademark] Global Music Marketig" offers everyone in the music business a chance to go global.

Author Biography

Tad Lathrop, the author of This Business of™ Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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