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Soumitra Dutta, PhD., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is faculty director of elab@INSEAD, a center of excellence in the digital economy working in collaboration with organisations such as SAP and Intel. His research has been showcased in the international media such as CNN, CNBC, and the BBC. He is a fellow of the World Economic Forum.
Foreword | p. v |
Preface | p. ix |
Acknowledgements | p. xii |
Introduction: social networking e-ruptions - identity, status, power | p. 1 |
Identity | p. 25 |
The I's have it: multiple selves in virtual worlds | p. 27 |
The kindness of strangers: the ties that bind | p. 41 |
It's a small world: exit, voice and loyalty | p. 59 |
We Googled you: the privacy paradox | p. 77 |
Virtual reality: Second Life and death | p. 93 |
Status | p. 109 |
Social capital: monkeysphere to cyberspace | p. 111 |
Me, MySpace and I: the fame game | p. 127 |
Status hierarchies: loveable fools and competent jerks | p. 143 |
Everyone's a critic: ratings and rankings | p. 159 |
Blogs, bosses and brands: reputation management | p. 177 |
Power | p. 193 |
The anatomy of power: getting things done | p. 195 |
Davids and Goliaths: the revenge of the amateur | p. 211 |
Markets 2.0: why MyMusic calls the tune | p. 229 |
Enterprise 2.0: wiki while you work | p. 245 |
Democracy 2.0: friends in low places | p. 261 |
Conclusion | p. 277 |
Notes | p. 285 |
Index | p. 323 |
Table of Contents provided by Ingram. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.