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Unlock the potential of the world’s latest tech to solve your customers’ most pressing problems
In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership.
In the book, you’ll find:
An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.
SANDY CARTER is Chief Operating Officer of Unstoppable Domains. Previously, Sandy was the Vice President at AWS and the General Manager of Ecosystems and Startups at IBM. She is the Chairman of the Board of Girls in Tech and an adjunct professor at Carnegie Mellon University Silicon Valley. She has written five books, including Extreme Innovation.
Foreword
Preface
Introduction
Part 1: The Fable
Chapter 1: Getting Started
Backstory
The New Internet
Why V Matters
It’s Not Just about the Tech
The Challenges
We’re Ready
Chapter 2: The Team
The Meeting
Reflection
The Change Agent: V Cary
The Educator: Dawn Alek
The Gamer: Tommy Seaport
The Product Manager 3.0: Johnny Poyhonan
The Strategist: Melissa Pop
The Marketeer: Emma Sphynx
The Tehnologist: Greg Dashed
The First Get-Together
Team Brainstorming
The Next Step
Deep Tissue
Chapter 3: Learn and Be Curious—The Tech
The Education Begins
The Word Picture
Down the Rabbit Hole
The Two-Sided Marketplace
In the Middle
The Blockchain
Web3 and Digital Identity
Nonfungible Tokens (NFTs)
The Metaverse
Decentralized Autonomous Organizations (DAOs)
Artificial Intelligence (AI)
Conclusion
Chapter 4: The Use Cases—Business Outcomes
Utility > Hype
Blockchain Use Cases
MakerDAO
Ripple
Propy
California Department of Motor Vehicles (DMV)
Web3 and Digital Identity Use Cases
Blockchain.com
Bandit Network
Atari
Government of Estonia
Metaverse Use Cases
Forever 21
Accenture
BMW
Seoul, South Korea
DAO Use Cases
PizzaDAO
Uniswap
Decentraland
L’Oréal NYX Professional Makeup
Artificial Intelligence (AI) Tools
Unstoppable Domains
NFT365 Podcast with Brian Fanzo
NFTs
Lazy Lions
CryptoPunks
Tiffany & Co.
Blockchain Friends Forever (BFF)
Lowe’s
Conclusion
Chapter 5: The Rabbit Team Plays
Let’s Get Started!
Surveying the Surroundings
Want to Play a Game?
Let’s Go to a Virtual Conference and Concert!
Setting Up a Wallet and Funding It with Crypto
Securing Your Digital Identity and Web3/Metaverse Branding
Artificial Intelligence to Augment Your Skills
Chapter 6: The Metaverse Mindset—Bold Vision and Planning Tools
Summary
emPOWERment 1: Building the Rabbit Team
emPOWERment 2: Using Your Digital Identity to Brand in Web3 and the Metaverse
emPOWERment 3: Building and Growing the Community with Customer Obsession
emPOWERment 4: Developing World-Class Experiences with the Metaverse
emPOWERment 5: Augmenting Your Intelligence with AI
Putting It All Together for the Board
Part 2: The Application
Chapter 7: The 5 EmPOWERMENT Model
An Overview of the Model
Understanding and Gaining Value from the 5 emPOWERments
The power of the rabbit team
The power of your branded digital identity in Web3 and ownership
The power of creating community through customer obsession
The power of developing world-class experiences in the metaverse
The power of artificial intelligence
How to Build the Rabbit Team
How to Build Your Web3 Digital Identity as a Company or Individual Brand
For both your personal brand and your corporate brand
For an individual Web3/metaverse digital identity
For a corporate Web3/metaverse digital identity
The Community Is the Project and the Project Is the Community
Build World-Class Metaverse Experiences
Don’t Forget to Augment Your Intelligence with AI
The Business Case
Conclusion
Appendix A: Glossary
Appendix B: Additional Thoughts on DAOs
To DAO or not to DAO: That Is the Question
DAOs as the New Membership Club
Steps to Building a Dao
About the Author
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