The Tipping Point How Little Things Can Make a Big Difference

by Gladwell, Malcolm

• ISBN13: 9780316316965
• ISBN10: 0316316962
• Format: Hardcover
• Copyright: 2000-03-01
• Publisher: Little, Brown and Company

Summary

This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

Author Biography

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.

Table of Contents

Introduction	p. 3
The Three Rules of Epidemics	p. 15
The Law of the Few: Connectors, Mavens, and Salesmen	p. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus	p. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime	p. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fifty	p. 169
Case Study: Rumors, Sneakers, and the Power of Translation	p. 193
Case Study Suicide, Smoking, and the Search for the Unsticky Cigarette	p. 216
Conclusion: Focus, Test, and Believe	p. 253
Endnotes	p. 260
Acknow ledgments	p. 271
Index	p. 273
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